Swot Analysis on Csr Activities in Tpc
Problem Statement
How to plan a system for implementation of all the CSR activities in TPC that would maintain a balance between social activities and economic value addition to the shareholders?
External Analysis
CATEGORY
FACTOR
IMPLICATION
Political
Land related issues
Poor execution of the developmental programs
Land allotted by the government originally belonged to local communities. Implementation of CSR for the benefit of local population can help build trust and local support
The failed execution of developmental programs created discontent among local economically backward population. CSR could bridge the gap
Economic
Low per capita consumption of energy population.
CSR could be directed to improve the quality of life of people and also encourage economic activities than would increase the consumption of power, thus resulting in growth of power business
Social
Lack of awareness among people about the necessity of growth
Lack of trust among for local communities towards the corporate companies and their executives.
Lack of markets available for local communities to sell their products.
CSR can be leveraged to strike a balance to meet the social needs of various communities
CSR can also be used to build confidence and trust between the companies and the local population
Activities could be targeted to create market and boost economic activities in the surrounding areas, that would indirectly benefit the companies interests
Environmental
Pollution concerns of setting up a power plant
TATA power produces 11.17 million tons of carbon dioxide. Steps should be taken to reduce the carbon footprint for the company to have sustainable operations
Internal Analysis
SWOT analysis for existing CSR activities-
STRENGTH
WEAKNESS
High reputation. Won the Civic Award for social development.
Triple bottom line approach attained by TOC for CSR undertakings.
4% of bottom line profit were disbursed on development and CSR activities.
66% of TPC equity stake held by TATA Sons philanthropic trust
Speedy decision making and implementation of activities
Volunteering initiatives by employees towards CSR activities