Social Media Marketing Plan – Flamm Picks
Social Media Marketing Plan
November 11, 2011
EXECUTIVE OVERVIEW
Brent Flamm developed and patented a multi-string guitar pick in October of 2000 for plucking stringed instruments that is named ‘Flamm Picks’. The pick allows the user to simultaneously pluck two strings of an instrument or, alternatively, to pluck a single string as shown in the below images.
I am recommending that a social media strategy plan begin with the launch of a Facebook
TARGET AUDIENCE
All Ages
All Genders
Global Musicians
Global Music Networks
Global Music Stores
TARGET DEFINITION
Global Musicians and retailers that have an interest in stringed instruments. Global Musicians and retailers that are active on one or more of the Social Media channels of either Facebook, Google +, Twitter, YouTube or Music related Forums and Blogs.
CAMPAIGN OBJECTIVES
Gain brand recognition
Reach out to a global audience of musicians and music stores.
Development of appealing and specific content for target audience on social media channels to include pictures, videos, and how-to-use product.
Grow fans and followers on all social media channels.