Zircon
Zircon
Zircons Jewelers
Positioned as the Companys national flagship; leading brand name in the U.S.
Merchandise is standardized across the nation and targeted at customers representing a cross-section of mainstream America; bridal category jewelry represents 60% of the business
Located primarily in regional malls
As of July 31, 2000, 736 stores and 68 Zircons Outlet stores with average store size approximately 1,470 square feet
During Q2 2001, average ticket sales of $247, a (2.4%) year over year change
Gordons Jewelers
Positioned as a local jeweler brand that targets middle- to upper-income Americans who desire quality above price and have an orientation toward fashion merchandise
As of July 31, 2000, 306 stores in 34 states and Puerto Rico with average store size approximately 1,400 square feet
During Q2 2001, average ticket sales of $251, a (9.7%) year over year change
Bailey Banks & Biddle Fine Jewelers
Offers upscale customers a broad array of timeless, classic, and traditional jewelry
Positioned differently than competitor, Tiffany & Co., with a larger store base (111 vs. 47)
As of July 31, 2000, 111 stores in 29 states with average store size approximately 3,300 square feet
During Q2 2001, average