Essay About Description Of Financial News                                  Yahoo Finance And High Level Of Education.Mobile Internet Advertisement

Yahoo Finance & Its Competitive Landscape
Management Assignment #1Industry Description of Financial News                                  Yahoo Finance & Its Competitive landscapeMax Jizhou TangLaurence HébertChloé VanasseBishop’s University   MANAGEMENT THEORY AND PRACTICE(BMG 112)Professor Denise FortierOctober 21, 2015Executive SummaryAbout the industry:Newsreaders increase in proportion as age increasesAn overwhelming proportion (47%) of readers use the Internet as their main source to access news due to 24/7 and convenient accessThe majority readers of financial news have business related occupations and/or high level of education.Mobile Internet advertisement spending in 2014 was more than 42% of all digital advertisement expenditure, and over 12.6% of total media advertisement revenue Industry values simplicity & accessibility because:newsreader spend an averaged of 16.3 minutes per day on reading newsto attract people with non-business related occupations26% of readers are willing to pay for newsIncrease number of readers on mobile phone due to increase in its size, Decrease on all other E-readersOver 16% increase on smartphone owners over the next 4 yearsYahoo Finance overviewHigh accessibility to people who have non-business related occupationsNo.1 site favoured by high income Republicans 18 or olderAdcash.com, Taboola, Outbrain, Paid Referrals, Avazu are our main advertisersPortfolio tools, videos, stock research and message board are highly appreciatedVS. CompetitionsWebsite’s meta-description is lackingLack shareabilityNews are not as up to date as the competitors’Dominant in backlinksDominant in number of visitorsShort visitsLack on social media trafficsToo many advertisements on mobile appAdvertisement misplacement on mobile appIntroductionToday, Yahoo! is a brand name with international recognition. Over the years, our company progressed to expand its subsidiaries in the field of news, Email, finance, maps, sports, etc… Yahoo!, by responding their users’ needs, has been delivering  high-quality customer service and is continuing to do so . In effect, Yahoo Finance has been the most visited financial news and research website in the United States since January 2008, today with more than 154 million monthly visitors. To continue to be the best in our field, we will re-examine the characteristic of financial news and the recent changes. Follow by, we will look at the current status of Yahoo Finance, then our strengths and weaknesses against our competitors.