Essay About Foreign Trade Universityfaculty Of Business Administration And Tables        List Of Abbreviation        Chapter

Exporting Svr 3l Rubber of Vietnam to India
FOREIGN TRADE UNIVERSITYFACULTY OF BUSINESS ADMINISTRATION———***———[pic 1]GRADUATION THESISMajor: International Business AdministrationA STUDY ON CUSTOMER SATISFACTION OF MYTV SERVICE OF VNPT        Student full name: Tran Thi Thanh Tu        Student ID: 1113250034        Class: English14 – High quality FBA        Intake: 50        Supervisor: MBA. Nguyen Thi Thu TrangHanoi, May 2015TABLE OF CONTENTSACKNOWLEDGEMENT        ABSTRACT        LIST OF FIGURES        LIST OF TABLES        LIST OF ABBREVIATION        CHAPTER 1: INTRODUCTION        1.1. Background        1.2. Objectives        1.3. Research questions        1.4. Research scope        1.5. Structure of the thesis        CHAPTER 2: LITERATURE REVIEW ON CUSTOMER SATISFACTION        Chapter overview        2.1. Definition        2.2. Customer satisfaction theories        2.2.1. Assimilation theory        2.2.2. Contrast theory        2.2.3. General negativity theory        2.2.4. Assimilation – Contrast theory        2.3. Customer satisfaction measurement models        2.3.1. Kano model        2.3.2. Parasuraman et al.’s models        2.3.3. Customer satisfaction index (CSI) model        Chapter summary        CHAPTER 3: DATA AND METHODOLOGY        Chapter overview        3.1. Methodology        3.2. Sampling method        3.3. Instrumentation        3.3.1. Choice of survey method and type of instrument        3.3.2. Instrument design        3.4. Data collection        3.5. Data analysis        Chapter summary        CHAPTER 4: FINDINGS AND DISCUSSIONS