E-Marketing Analysis of Fenwick
[pic 1]E-marketing coursework(Fenwick) Group members: P12005311 Hong Sun P1401625x Jiaxin Shi P14015865 Dongyue Chen Module: E-marketing Module Code: MARK3011 Leader: Suha Omar Word count: 2892 Contents1. Executive summary 32. Web experience of Fenwick 32.1 Functionality factors 32.2 Psychological factors 42.3 Contents factors 53. Online service quality 53.1 Efficiency 63.2 Reliability 63.3 Fulfillment and Responsiveness 63.4 Privacy 73.5 Contact and Compensation 74. Customer engagement 75. Social media 86. Situational Analysis 8Objective 1 9Strategy 9Tactics 9Action and control 10Objective 2 10Strategy 10Tactics 11 11Objective 3 11Strategy 12Tactics 12 12Objective 4 13
Essay About P12005311 Hong Sun P1401625 And E-Marketing Analysis Of Fenwick
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Latest Update: July 11, 2021
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