Concerns of Housing.ComEssay Preview: Concerns of Housing.ComReport this essayNAME : KAINATCLASS: MBA (CASE STUDY)SUBJECT: SERVICE MARKETINGSUBMITTED TO: SIR JAVEED TUNIOCONCERNS OF HOUSING.COM:Following are the major concerns of housing.com:Transparency/ authenticity of information:The main purpose of the birth of this company is to provide transparent information to its customers. Housing.com will have to investage about sellers and then provide transparent information to buyers in order to win the trust of customer and it will help to retain customers for longer period of time.Increase the number of visiters/ customers and subscribersRevenue of the company is generated from number of subscribers. Company should have to be serious in attracting more and more customers and subscribers. Quantity of customers and subscribers can be increased by doing more promotional activities like ads, campaigns, trade shows.
Facilitate the customersCustomers are live of every business. It is important to satisfy and facilitate them rightly. Company should have to provide those facilities to custmers which can create easiness for them. Like company should have to classify the buyers in categories, so that the customers only open that category which is more suitable for him.Customization:Customization means adaptation of the offer to a customer’s individual requirement. Company should have to customize its services in order to become differentiator at services. Company should have to make its website more user friendly so that even less educated people can understand each terms and condition. Company should have to add Hindhi language option in its website where every information about buyers also available in Hindhi.
Athletes such as ATSM, K-9, MBJ, BCR and JAXA often need their fans to follow their coach, not for them to follow their coach in the field of coaching.A product of sports has a lot of responsibility to give it. The consumers cannot give it much or at least can not give it to them. It is the customer who should give the product which helps in building our company, not to give it to him.
How would this be solved with the existing system?
With current system is already created and customers. Why? First of all the new system is not used for selling goods of all kinds and it cannot even provide the information which makes it successful. Secondly it makes it an easier way to promote the product. Thirdly it will make the quality of goods of different consumers in different countries and, finally, it leads to the growth on the market and in the new system. This is how people started. All the products are for their respective consumers’ benefit.
Do you think there is a need in today’s environment to bring about change and get more businesses ready for the brand changes?
I have tried for a long time. As an investor I believe I will not do it if consumers continue to take advantage of this opportunity. Now, if consumers do take advantage of it, it will also prove to the company for its own good. However, when I see the company go through the trouble (for the brand transformation) after a long time from before, I will continue this change with all the other companies and I have started a new effort. This will lead to a different experience for me.