Yahoo Marketing
Yahoo Marketing
Yahoo Auctions is one of the most recognized auction sites on the internet, they account for more then 2 millions user logins daily. Yahoo as a company has one of the top marketing teams in the online business, while other online companies have failed over the years Yahoo Inc has still remained intact. Yahoo has many marketing tools that is used in order to attract buyers as well as sellers to the companies website, some of the tools include web links to the site, value saving from the site, and emails sent to Yahoo Supreme account holders.
Tools
One of the tools used in order to market the website is links and ads on the main yahoo website. An exampleof how the links work for the website would be if someone wanted a pair of Nike Jordans, if the phrase NikeJordans is searched for the yahoo auction page would be the first result in the search, with a descreption of the item listed by the seller. A lot of people search yahoo to find items for sale, by having the Yahoo Auction website being the first result seen it allows the website to have first priority in viewing over the other sites.
Another tool used by Yahoo to attract buyers would be advertising cheaper listing fees. On cetain occasions yahoo would allow users to list items for a cheaper price then usual,