Essay About Large Group Of Company And Larger Market Sale.The Company

San Miguel Corporation Case Study Analysis
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PART I: HISTORICAL BACKGROUND OF THE CASEIntroductionSan Miguel Corporation was founded on September 29, 1890. By Don Enrique Maria Barretton de Y Casa owner of the brewey La Fabrica de Cerveza de San Miguel. Was authorize to brew beer in the Philippines under a royal grant establishment located at No. 6 Calzada de Malacanang Manila’s San Miguel District. Inaugurate on October 4, 1890.Background of the StudyWe make this case study for the purpose that we want to help the San Miguel Corporation regarding to their treasury problem. PART II: CASE ANALYSISTime ContextViewpointStatement of the Problem This case study is intended to evaluate and analyse the   ObjectiveMustWantAreas of ConsiderationsInternal EnvironmentA.1 Strengths:It is known a leader in the beer business. It is already Globally & Internationally known. It is large group of company. The company is diverse into not allied business. The company is strict with the quality of its product. The company implement strategic planningA.2 Weaknesses:The company has larger market sale.The company suffered from credit rating downfall.Dynamic market environmentLosing its international assets.Their planning process is too long.Competition is very tough.External EnvironmentB.1 Threats:CompetitorsWrong evaluationAsia brewery is selling cheaper beerLarge loss of money due to credit rating downfallEffective diversion planB.2 Opportunities:New ventures for companyThe company can merge into non- allied businessSuccessful diversionThe company can engaged into more profit oriented businessAsia beer market were similar to the Philippines beer marketAlternative Courses of ActionsDecisions CriteriaRecommendationDetail Plan of ActionGANTT ChartPART III. APPENDICES