Business Plan in Teda Tianjin China
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SOUTHERN CROSS UNIVERSITYASSIGNMENT COVER SHEETFor use with online submission of assignmentsPlease complete all of the following details and then make this sheet the first page of each file of your assignment – do not send it as a separate document.Your assignments must be submitted as either Word documents, text documents with .rtf extension or as .pdf documents. If you wish to submit in any other file format please discuss this with your lecturer well before the assignment submission date. Student Name:Cao Wenzhen, Su Tongyu, Niu Ziwei, Li Jinyu, Ma Lincheng Gao Liuchang Liu YumengStudent ID No.:22587019 22587190 22587187 22587158 22587048 22587132 22587174Unit Name:Entrepreneurship and Innovation Unit Code:NMG00314Tutor’s name:Kit Bentness Assignment No.:2Assignment Title:Business Plan Due date:14th September 2016 Date submitted:14th September 2016Declaration:I have read and understand the Rules Relating to Awards (Rule 3 Section 18 – Academic Misconduct Including Plagiarism) as contained in the SCU Policy Library. I understand the penalties that apply for plagiarism and agree to be bound by these rules. The work I am submitting electronically is entirely my own work. Signed:(please type your name)Cao WenzhenDate:14th September 2016[pic 1][pic 2]No.29 the thirteen avenueTianjin TEDA 30045718234567890020-6060110weicecleam@163.comwww.Icecleam.comTable of ContentsExecutive Summary Company Overview Company OverviewMember IntroduceMission StatementIndustry Analysis Industry OverviewRelevant Market sizeCustomer Analysis Target MarketCustomer NeedsCompetitive Analysis Direct CompetitorsIndirect CompetitorsCompetitive advantagesMarketing Plan ProductPricingPromotion PlanDistractionOperation Plan Key operational processMilestonesManagement Plan Organization ChartFinancial Plan Financial overviewSales ForecastProjected Cash Flow
Profit and Loss Statement in 2019Balance Sheet in 2019Appendix Competitor Analysis – KFCBreak-even AnalysisExecutive Summary[pic 3]Ice cleam is common ice cream but with a useful, edible, and environmentally friendly saucer to its cone. It aimed at prevent people’s clothes and hand from ice cream melts down of the cone and they don’t have to waste times and money in laundry. At the mean times, customers can take their pick from many delicious flavors, such as milk, sugar, chocolate, coffee, fruit and so on for their own taste.The primary rationale for the success of this business is that it there is no one have the same kind of business or ideas in Chinese market now. Thus a clear gap exists in the market to selling ice cleam with highly trained staff and authentic products and services.There is no doubt that the primary products will be the ice cream with ice cleam, with a focus on internationally recognized supermarket and local dessert shop in Tianjin. It will be a focus of the academic area and commercial area in Northern China, as the Chinese ice cream market continues its rapid growth.[pic 4]Company OverviewCompany Overview[pic 5]The name of our venture is SELEVEN, a combination of seven and eleven which are the number of our group members and the group number and the business rationale is simple: convenient design makes products more attractive. Our business is selling a kind of improved ice cream cone called Ice-cleam with many different flavors of saucers that can catch the drips and the saucers can be sold alone. China has been the largest ice cream market in the world since 2014 and the worldwide ice cream market keeps growing, meanwhile Chinese ice cream market has a bright prospect. The new venture aims to be outstanding in the ice cream market, we have creative appearance and various flavors which are more attractive than other competitors. We seven members in our group share the ownership equally.