Market-Product Grid for Potato ChipsEssay Preview: Market-Product Grid for Potato ChipsReport this essayPhase 1: Data Collection– introduce LaysTable 1 presents the market-product grid for the latest ***. The market-product grid focuses on the Lays product lines and not on the individual flavours of potato chips available. The list of products were identified during a visit to the Crowfoot Crossing Safeway as well as a search of the Lays website.
The market-product grid ***. The market segment section presents four general categories of potential consumers (health conscious, diversity conscious, image conscious and financially conscious) and subcategories based on age demographics (children, teenager, adult and parents). The product section of the grid lists the product lines offered by Lays
The “P” and “S” in Table 1 represent the primary market and secondary market, respectively. The primary and secondary values in the table were selected based on ***.
Health Conscious Consumersthe primary *** in *** was based onthe secondary *** in *** were based onDiversity Conscious Consumersthe primary *** in *** was based onthe secondary *** in *** were based onImage Conscious Consumersthe primary *** in *** was based onthe secondary *** in *** were based onFinancial Conscious Consumersthe primary *** in *** was based onthe secondary *** in *** were based onTable 1Market-Product Grid for Lays Potato ChipsMarket SegmentsProductsGeneralGroup with NeedLays Potato ChipsLays STAX Potato ChipsLays Wavy Potato ChipsLays Kettle Cooked Potato ChipsLays Natural Potato ChipsLays Light Potato ChipsBaked! Lays Potato ChipsHealth Conscious ConsumersChildrenTeenagersAdultsParentsDiversity Conscious ConsumersChildrenTeenagersAdultsParentsImage Conscious ConsumersChildrenTeenagersAdultsParentsFinancially Conscious ConsumersChildrenTeenagersAdultsParentsNotes:Children – 1 to 12 years, Teenager – 13 to 20 years,
Sellers ⌗ $1,541.50; $18,950.95; $24,250.25,
Health Conscious Consumersthe primary *** in *** was based onthe secondary *** in *** were based onStability Stable Consumer Stable Consumer Stable Consumer Stable Stable Consumer Stable Food Stable Stable Food Stable Stable Foods Food Stable Foods Stable Foods Stable Foods Stable Foods Stable Foods Stable Food Stable Foods Stable Foods Stable Foods Stable Foods Stable Foods Stable Foods Stable Foods Stable Food Stable Food Stable Foods Stable Food Stable Food Stable Foods Stable Foods Stable Foods Stable Foods Stable Food Stable Stable Food Stable Foods Stable Food Stable Food Stable Food Stable Food Stable Food Stable Food Stable Food Stable Foods Stable Foods Stable Fats Ϳ <$18,950.00; 14 to 19 years,
Health Conscious Consumersthe primary *** in *** was based onthe secondary *** in *** were based onStability Stable Consumer Stable Stable Consumer Stable Stable Stable Stable Stable Stable Stable Stable Food Stable Stable Food Stable Food Stable Food Stable Food Stable Food Stable Food Stable Fats <$24,250.50; 14 to 20 years,
Stable Fats 15 to 24 years,
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Health Conscious Consumersthe primary *** in *** was based onthe secondary *** in *** were based onHealth Conscious ConsumerSthe primary *** in *** was based onthe secondary *** in *** were based onStability Stable Consumer Stable Stable Stable Stable Stable Stable Stable Stable Food Stable Stable Food Stable Food Stable Food Stable Food Stable Food Stable Food Stable Food Stable Food Stable Food Stable Fats ͷ <$50,000.00; 14 to 22 years,
Health Conscious Consumersthe primary *** in *** was based onthe secondary *** in *** were based onHealth Conscious ConsumerSthe primary *** in *** was based onthe secondary *** in *** were based onHealth Conscious Consumersthen household Stables Home Stables Home Stables Home Stables Home Stables Home Stables Home Stables Home Stables Home Stables Home Stables Home Stables Home Stables Home Stables Home Stables Home Stables Home Stables Home Stables Home Stables Home Stables Home Stables Home Stables Home Stables Home Stables HOME STARE Homestare Homestare Homestare Homestare Homestare Homestare Homestare Homestare Homestare Homestare Homestare Homestare Homestare Homestare Homestare HOME Stare Homestare Homestare Homestare Homestare Homestare Homestare Homestare Homestare Homestare Homestare Homestare Homestare Homestare Homestare Homestare Homestare Homestare Homestare Homestare Homestare