Capabilities Value Rare Costly to Imitate Exploited by Organization Implication
Resource/ Capabilities
Value
Costly to Imitate
Exploited by Organization
Implication
Supply chain management
Sustainable competitive advantage
The brand and reputation
Competitive Advantage
Customer relationship management
Sustainable Competitive Advantage
Technology Application
Competitive advantage
Price
Sustainable
Competitive
advantage
Marketing strategy
Competitive Advantage
Diversification
Competitive
Advantage
The VRIO analysis take a comprehensive look at numerous companys resources and capabilities to maintain position of competitive advantage of TESCO. Some of TESCOs key resources can be examined are supply chain management , branding and technology.
The first resource mentioned when remind about TESCO is branding . TESCO is the leading brand in United Kingdom and also one of global most well-known brands in retailing industry. This leads to an increase in quantity of customers, sale and profit and create comparative advantage. Company is recognized as the best and most efficient customer service as a consequence of good customer relationship.
Another issue worth being mentioned is supply chain management. TESCOs goods are from international manufactures who give highly competitive on price and volume. There is irrefutable fact that Tesco have preference to domestic market by supporting jobs and expertise. A big proposition of Tescos production still come from UK supplier. However, Tesco still try to put in force a policy about comprising diverse culture and improve a special