Essay About Environment Of The True Milk And High Quality Of The Products

Marketing Environment of the True Milk
[pic 1]HANOI UNIVERSITYFACULTY OF MANAGEMENT AND TOURISM——oOo——TH TRUE MILK’S MARKETING STRATEGY        Lecturer: LƯU THỊ THẢO NGUYÊN        Tutor:      PHAN THỊ KIM NGÂN                                Tutorial:  TUT 5        Students:    Nguyễn Chi Mai        1406090044                NguyễnThịNgọc        1406090060                LâmThịHuế        1306090037                NguyễnThịThơm        1406090069                        NguyễnVănKhánh        1406090037Subject: PRINCIPLES OF MARKETINGHanoi, 20thMay, 2016TABLE OF CONTENTSExecutive Summary        1I. Introduction        2II. Analysis                21. TH True Milk’s current situation        22. TH True Milk’s marketing environment        2        2.1.      Market description        2        2.1.1. TH True Milk’s target segmentation by age        3        2.1.2. Targeted market        4        2.2.      Product review        4        2.3.      Competitive review        5        2.4.      SWOT Analysis        6        2.4.1.   Strength        6        2.4.2.   Opportunities        7        2.4.3.   Weakness        7        2.4.4.   Threats        83. Evaluate TH True Milk product’s marketing strategy        8        3.1.      Positioning        8        3.2.      Pricing strategy        10        3.3.      Distribution strategies        11        3.4.      Marketing Communications strategies        114. Control        12III. Conclusion        12References        13,14EXCUTIVE SUMMARYTH Milk Joint-Stock Company, December 26th, 2010, introduced its product “TH milk” to the market for the first time. The current products that TH True Milk has been offering to Vietnamese market are pasteurized milk, UHT Fresh milk, formula fresh milk and TH true yogurt. With the high quality of the products and high unique technology used in milking process, in long-term, TH Corporation not only tend to develop domestically and becomes the biggest provider of pure milk but also integrates into the international market. In this project, our group is targeting specific segments in the market. We divide this project into two main parts: current marketing situation and the marketing strategies with action plans.