Samsung S3 Ad Analysis
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Form of Presentation:
They have chosen “drama” as a form of presenting the story which related to the “transformational mode of advertisement”. This directly relates to the experience of product usage with subjective sensation.
Mode of Communication:
They have used “Resonance” in order to communicate their story line with the use of various taglines accompanied with relevant clips.
Message Appeal:
Emotional and Rational appeal has been used to communicate their presentation. They have taken emotional appeal more to enhance the customers affiliation with the product.
Positioning by Ad:
It is an integral part of ones life. It is there in all the happy and emotional moments of life.
Story of Ad:
The advertisement has inculcated the functional capability of Samsung S3 by relating it emotionally with the various moments in life. The ad starts with a slow music and telling explicitly from the beginning “It Understands You”, which means it has from start made a strong opening statement with a promise that it will cater for the personal needs of the customer. In the second frame by using the tagline “Shares whats in your heart” is able to show the functional aspect of the mobile when the girl and boy are sharing their playlist via NFC capability. Then shows the event of the wedding and relating it with “Keep track of your loved ones”. In the next clip it is relating a mother-child relation it tells about it deeply understands your personality and your own self with a tag line” Recognises who you are”. It shows it is along you in all times of your life with tagline “Follows your every move”, followed by a happy picture being taken place suggesting it is always there in your happy moments “sees your best side”. It also depicts in the coming clip it is ready to be available to share the love of the nature and be with you with a tag line ” Shares the warmth of nature”. Finally it ends with showing a functional aspect of the mobile combining both emotional and rational appeal i.e father sleeping with his kid, and the mobile turns its display off as they go to sleep accompanied by the tagline “waits till you are asleep”. Then it end the ad with its tagline “Designed for Humans”.
Analysis of the ad:
The ad has mainly taken the path of emotional appeal to cater for the targeting the consumer base. Now we will discuss that how successfully they have been able to consider this type of ad.
Ads Feelings:
During the ad execution we have categorically seen that they were completely going along with the main appeal of the ad. They resultantly kept the “Warm Feelings” in the ad throughout depicting the ad. It included the feeling of affection, hope, love, and friendship.
Sensory Marketing Technique:
During the ad , we saw an excellent example of application