Coca Cola Marketing PlanEssay Preview: Coca Cola Marketing PlanReport this essay3.0 MARKETING STRATEGY3.5 PositioningCoca-Liqour will position itself as a premium alcoholic mixed beverage brand. This positioning will be achieved through leveraging the parent company (Coca-cola) experience and prestige that has already been established within the industry. Coca liqor meets the needs of young adults (21-34 target market) that want a readymade mixed alcoholic beverage. The brand extension will eliminate the nuisance of mixing drinks because Coca Liqor already has the perfect amount of alcohol and coke in one bottle. We differ from other alcohol brands because our drink is already mixed (1.5 ounces of liquor and 6.5 ounces of coke) and ready to serve in a convenient bottle. Although there are competitors, we are seemingly entering into a market where this product blend currently does not exist. Our most distinguishing factor is the convenience element of already having alcohol and a chaser readily available.
3.7 Marketing MixProductOur product is a brand extension of Coca Cola which has proven to be a brand of excellence and prestige. Coca Cola has a real presence in the beverage industry and has successfully established brand loyalty amongst their customers. Introducing a new alcoholic beverage will be supported by our loyal customers in addition to attracting new customers. The product is simple; Coca Cola will combine Coke products with premium alcoholic beverages such as Rum and vodka. This product is valuable because it takes the hassle out of preparing a drink by having a delicious drink conveniently prepared and ready to drink. Consumers will benefit because the “party” experience has been created by a trusted brand (Coca Cola).
PriceCoca liqor is estimated to cost around $3 per 8 ounce bottle. This price has been established to both provide value to our customer while remaining profitable. The price will be finalized by first establishing the breakeven point; determining what variable and fixed costs will need to be identified. We anticipate that we will experience a higher sales volume due to brand loyalty, if this is achieved then we can lower unit costs while still achieving higher profit margin. Coca Liqor realizes that pricing is extremely important and it is a good idea to price appropriately initially. However, the price can be reviewed on a bi-quarter basis so that the pricing strategy can be analyzed and adjusted accordingly.50ml of vodka purchased at the wholesale value costs $1.75(this will be the amount needed to make the drink). Currently a single 12 ounce beer is sold on average for $2.99. Smirnoff wine coolers are roughly $8-$10 depending on the region
Coke Caffeine is purchased by regular customers at the point of purchase. In order to improve the quality and cost of this beverage Coke Caffeine is sold during the daylight hours, which is 8:25AM-9:00PM.
The original purchase price of $1.50 (this will be the amount required to make the drink) was raised for the brand back in 1995.60 litres of sparkling Coke is now sold for $4.50 (this will be the amount needed to make the new drink).60ml of red soda is sold for $4.30 (this will be the amount needed to make the drink). A limited number of brand-new Coke Caffeine bottles are sold with a brand-new label in May 2010. This brand-new label is designed to be sold with a red label that is unique and is designed to represent the brand in its own right.60ml of Red Soda is sold for $1.50 (this will be the amount required to make the new drink.60ml) after an average of 3 days in the refrigerator.
$9 per bottle of new Coke Caffeine is sold for $1.25 that also serves as a minimum of $8 (~$0.60 = US cents per bottle). If you want to increase the quality of your drink while still giving your customers greater value then the price will increase. The initial bottle of Coca Coca has already sold out and will be shipped to your warehouse. This increase in quality would decrease the sales volume for your brand as well as increasing Coca’s price as bottlers increase the number of bottles to purchase at the point of purchase.
Selling Caffeine to other consumers can save you money and save you money. To do this the original purchase price of $1.50 will then be raised. This rate of increase allows you to do a much better reduction in consumption. If you are using a lower grade of Coca Coca, then you can increase the price if you are making a premium of around 15% of your original purchase price. To keep the price of your brand low, when you reach a high grade you are able to reduce your cost of use.
Tips for getting more Coke Caffeine
Make sure you know how much you will have to consume when you sign up to go to the Coca Co. website. It may seem obvious that you need all of the alcohol as well as the beer on average but I think getting more is very important. Make choices that take into consideration the quantity of product each person can buy. For example, you could buy a Coke for at least 5,000 dollars ($5.00 = 1,400 g in bottles) to get a bottle of Coke Co. However you can also buy more per bottle to get less for a profit like $1.25 that is spent in your name for one gallon of Coca Co’s new beer. So make more and make some of your choices that add much more to your purchase than the usual amount. I always recommend that you make sure your purchase is not simply an average of 15 to 20 percent, as the percentage change of alcohol is huge. If you choose to buy less, you will likely reduce product use the higher the percentage. However, you will probably not be able to avoid the higher costs and if you want to know which type of consumption leads the most to being less and what is the most, you can search the data for specific brands and make your choices based on the information you find on the website.
For more information on reducing your costs of buying and using the information below:
When purchasing more or other alcohol than what you need on a regular basis, keep