Perception Case
Essay Preview: Perception Case
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Identify two advertisements (one print and one TV/Youtube)
evaluate the effectiveness of each ad in relation to the three factors that attracted your attention to these ads i.e.
stimulus
individul
situational
attention to these ads i.e.
Stimulus factors: physical characteristics of the stimulus itself i.e. size, intensity, colour & movement, attractive visuals, position, contrast, expectations, interestingness, information quality. Large stimulus in noticed more than smaller one. Loudness, brightness, longer a scene is shown in an ad the better. Colour and movement are important. Noticeable. Attractive models have a strong affect. Placement of the object. Contrast with the backround.
Individual factors: characteristics that distinguish one individual from another e.g. personality, motivation, ability
Situational factors: other stimuli in the environment e.g. time pressure, crowded store
attention to these ads i.e.
Stimulus factors: physical characteristics of the stimulus itself i.e. size, intensity, colour & movement, attractive visuals, position, contrast, expectations, interestingness, information quality. Large stimulus in noticed more than smaller one. Loudness, brightness, longer a scene is shown in an ad the better. Colour and movement are important. Noticeable. Attractive models have a strong affect. Placement of the object. Contrast with the backround.
Individual factors: characteristics that distinguish one individual from another e.g. personality, motivation, ability
Situational factors: other stimuli in the environment e.g. time pressure, crowded store
attention to these ads i.e.
Stimulus factors: physical characteristics of the stimulus itself i.e. size, intensity, colour & movement, attractive visuals, position, contrast, expectations, interestingness, information quality. Large stimulus in noticed more than smaller one. Loudness, brightness, longer a scene is shown in an ad the better. Colour and movement are important. Noticeable. Attractive models have a strong affect. Placement of the object. Contrast with the backround.
Individual factors: characteristics that distinguish one individual from another e.g. personality, motivation, ability
Situational factors: other stimuli in the environment e.g. time pressure, crowded store