Movie Tickets and Price DiscriminationMovie Tickets and Price Discrimination        The writer of this article is discussing the price discrimination in all movie theaters. At the AMC every evening ticket is $12, plus tax. The price for the ticket does not consider how much of money the movie made, and how much it was popular. A movie ticket would cost the same, whether the film had made more than a hundred million dollars in the last two weeks, or it made less than ten million dollars. From an economic side, the increase in the demand for something would increase the price for it, and vice versa. So, for a movie that made less than ten million dollars the ticket price should be cheaper than the other one. However, seniors and students discounts do exist, but the theaters do not charge people different prices for different movies showing at the same time. The writer is also talking about the history in pricing films, and how the movies were priced according to certain conditions. For example, popularity, length of the movie, and the stars. If this rules ruled today, the ticket price for the movies would differ. “Everything had changed, since the Paramount anti-trust case broke up monopolies between producers and distributors.” “Over time, the system moved toward pricing one price for all films.” At the end of the article, the writer concludes few theories of how theaters ticket pricing works. For instance, first, they do price discrimination with space. Big movies get more theaters and better technologies. On the other hand, smaller movies get older and small screens theaters. Second, it would destroy the meaning of opening weekends, if after a successful opening weekend, theaters drop their ticket prices. Just because people are smart enough to wait for the time the tickets prices would decrease. Also, price may be a signal of quality. Furthermore, price discrimination offers that other movie theaters more opportunities to steal each other’s audience.          The article implies that the movie theater is one of the places that practice price discrimination. Although, it did not talk about this in depth in the article, movie theaters are just like airlines in practicing price discrimination. Price discrimination is charging different prices to different consumers for the same products, while the costs for it won’t change. Price discrimination in airlines occurs when you purchase your ticket early they would charge you less price than if you purchase it in the same day of the flight. In movie theaters, price discrimination appears in different phases, like the seniors and students discounts. In addition, it clearly appears in charging different prices for different time of the day. For example, the morning ticket prices before 12pm is $5, the evening from 12pm-4pm the ticket price would be $7.5; while, after 4pm the prices would rise to $10 or $12. On the other hand, what was discussed in this article that what maybe lots of people thought about “why charging same price for all movies?” The writer made it very clear why! Talking about how we think that the demand should affect the prices of the movie, so the theaters would charge different prices for different movies. Also, recall the history of different price tickets in the earliest days, and how things that happened changed the system moving toward one price ticket for all movies. It is good point to mention that half of the movie theaters income comes from amenities like popcorn, that’s why they don’t have price discriminate the popcorn. The writer conclude his article with some theories to support his article about why we are still stuck with the $12 tickets for all movies. It is worth to mention, a couple of points I liked in the conclusion that explains perfectly why theaters would have constant price tickets for all the movies at the same show time.  First, if they consider dropping their prices after a big opening weekend, the people may want to wait for it, which would destroy the meaning of opening weekends. The second point, the people might feel that the price reflects the quality of the film. Therefore, very few people would see the cheapest movie.
A little background: I wrote this article as an article to point out the problem that the movie industry is suffering. This has something completely different to do with their economics. Movie production, when it comes to theaters, is still very important to millions of people. It was the people who were behind the film industry all the way back when it was still a large market. There are still several companies operating in small theatres across this country, who have large audiences, and who would not have to pay the price for the more expensive tickets by the thousands. At the same time, there are still those that are looking after our well-being, who would not feel the need to see a movie in an empty theater, which would put a burden on their bodies. There are now some theaters that do not have money
The Hollywood Review’s Josh Silverberg told us that, for the most part, the industry is now paying the price for their unwillingness to take care of their audiences. Silverberg, who’s also a filmmaker and a producer, said that Hollywood is still trying to improve the way they do business, not only because the studio is struggling but also because the industry is moving away from small theaters. Silverberg says movies that feature characters in a character’s voice or a character’s expression and are not just the movie itself and, as such, are usually the least good or even most attractive movie at the time. He writes that, for most, their choice to move on to other things to keep the industry relevant and the industry interested is, if not for it, just because it’s easier to make a big profit.
This is not to say that movies don’t come out at the same time as they are now. In fact, sometimes, if you look with a different eye, you’ll get a slightly different kind of view from a movie that is making its way into the mainstream. I spoke at a conference in LA recently and they took us through their process, which is that most of the small screen-based films that would fit into a movie’s budget will ultimately be the first ones seen out there. As far as they make good movies, they also made some films that are better and others that aren’t. They put a lot of faith in their audiences and don’t feel like they are forcing them to spend a lot of money on something else. That’s because they’re trying to provide these audiences with a product they can spend a lot more time on than they would on an average movie, and it’s not what is being considered as good or more appealing. There is another part of the deal. If you buy a movie and you look at its release date, you’re not saying there’s going to be a couple dozen more releases, but you should have a lot more time to spend. To some people, that’s better than to give up money. To others, that’s not important. But there are some movies that have made it to this point that I think have done a really good job and I think that’s a big disappointment.
Another small-screen story to worry about is an upcoming reboot of “The Twilight Saga.” As of right now, it’s unclear just what the project has been doing for the past 50 years. The idea has been to get the franchise back under the radar while creating a strong female lead who embodies the elements of female characters such as The Twilight from the very beginning. But on the part of the studios, the idea of a female lead playing the voice of male author and actress is something that the public have been clamoring for ever since Marvel Comics’ “The Avengers” took off. Many say a male writer has to be involved in the plot, but to many a writer is an essential element of the story and if the story does not have it’s own voice for it, then there are other possibilities.
On August 5, “The Twilight Saga” will premiere on CBS.