Essay About Executive Summary Cmg Wedding Consultants And Full Service Company

Cmg Wedding Consultants
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Wedding Consultants 1.0 Executive Summary CMG Wedding Consultants is a full service company that provides complete consulting services for weddings, birthdays, anniversaries and every other special event. Our consultants are experienced and dedicated professionals with many years of event planning experience. CMG is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. Our clients wishes become our commands. So whether our client wants a Western, Tropical, Las Vegas or more traditional wedding, we can help. Our services include weddings, honeymoons, receptions, anniversary consultations, budget planning, answers to etiquette questions, as well as full-service florists, hair stylists, entertainers, musicians, etc. We also provide the inventions and thank you notes 1.1 Objectives Whether this is our clients first wedding, a renewal of their vows or their anniversary, we want every detail of their event to be both a pleasurable and a memorable experience. With our full service the client does not have to stress on getting everything done, we do it all for them. Therefore we offer a host of packages and services specifically tailored to the needs of each couple. 1.2 Mission At CMG our mission is to keep our customers pleased! Partys can be very stressful and time consuming, we are here to take the pressure of the client so they can spend more leisure time with family. We listen to their needs and work with them to create the event of their dreams. Our clients wishes become our commands. We are confident that this business venture will be a success and we estimate that our 1.3 Keys to Success The keys to our success are as follows: 1. Service our clients needs promptly and efficiently. 2. Maintain excellent working relationships with vendors such as musicians, hair salons and bridal shops. 3. Maintain a professional image at all times. net income will increase more than 10% by the second year. 2.0 Company Summary CMG Wedding Consultants is a start-up company that provides wedding, reunions, and anniversary consulting services to brides, grooms and other family members. We are a full-service bridal consulting group and our goal is to put the fun back into planning a wedding, birthday or anniversary party. Too many people become overly stressed and frustrated when planning these wonderful events. We are experienced and professional consultants and will use our expertise to help create memorable and stress free events for our customers. By doing this, our clients can sit back and enjoy their event. The result? We create events suited to the couples unique style–a true expression of their relationship and individuality as a couple. 2.1 Company Ownership This business will start out as a simple proprietorship, owned by its founders, Carol and Michelle Gautier. As the operation grows, the owners will consider re-registering as a limited liability company or as a corporation, whichever will better suite the future business needs. 2.2 Start-up Summary The company founders, Carol and Michelle Gautier, will handle day-to-day operations of the plan and will work collaboratively to ensure that this business venture is a success. We estimate that our start-up costs will be $3,000 (including legal costs, logo design, advertising, direct mail, and related expenses). An additional $5,000 will be required in the bank account as an operating capital for the first two months of operation. The start-up costs are to be financed in equal portions by the owners personal funds (i.e., Carol and Michelle Gautier are investing $4,000 each). Start-up Requirements Start-up Expenses Legal $200 Stationery etc. $450 Brochures $450 Consultants $0 Insurance $300 Rent $0 Research and development $200 Expensed equipment $900 Other $500 Total Start-up Expense $3,000 Start-up Assets Needed Cash Requirements $5,000 Other Short-term Assets $0 Total Short-term Assets $5,000 Long-term Assets $0 Total Assets $5,000 Total Requirements $8,000 Funding Investment Carol Gautier $4,000 Michelle Gautier $4,000 Other $0 Total Investment $8,000 Short-term Liabilities Unpaid Expenses $0 Short-term Loans $0 Interest-free Short-term Loans $0 Subtotal Short-term Liabilities $0 Long-term Liabilities $0 Total Liabilities $0 Loss at Start-up ($3,000) Total Capital $5,000 Total Capital and Liabilities $5,000 2.3 Company Locations and Facilities Initially this will be a home-based business; however, by 2005, we intend to expand our facilities into a well-equipped and operational office in North Carolina. 3.0 Services We are a full-service wedding consultant group and provide the following services: etiquette advice, event scheduling, discounted invitations and products, vendor confirmation, rehearsal attendance, supervision of both ceremony and reception setup and budget planning. 4.0 Market Analysis Summary Nearly $35 billion are spent every year on weddings and receptions. Therefore, professional wedding consultants are a commodity, not a calamity. CMG Wedding Consultants are full-service wedding consultants that offer a variety of services to our clients. We pride ourselves on being professional and courteous at all times and we have packages to suit everyones needs. As previously stated, marriage is a billion dollar industry, therefore, just about everyone we meet is a potential client. However, we mostly advertise to brides, grooms, and family members. 4.1 Market Segmentation Although the flash and excitement of impending nuptials can be intoxicating, it can also be overwhelming. Therefore, we primarily market our services to the people who need them most–brides and grooms. In 1997, 2.4 million marriages took place in the United States. According to the Encarta Encyclopedia, the current US marriage rate of nine marriages per 1,000 people is still the highest rate among the industrialized countries. This marriage rate is expected to remain at the same level in the near future. In the Carolinas OR area where CMG Wedding Consultants plans to operate their business, The total marriages in 2001 are 39,758, which creates a sizable market potential for this line of business. Another customer segment is represented by the numerous family members and guests attending weddings, anniversaries, and similar events. This segment requires event preparation services like gift ideas, etiquette tips, etc. Besides the wedding arrangements, which CMG Wedding Consultants believe to be their major client assignments, other events the company will provide services to include corporate retreats, etiquette training, etc. This customer segment is estimated to have the annual volume of 1,000 orders in the North Carolina area. Market Analysis Potential Customers Growth 2000 2001 2002 2003 2004 CAGR Brides & Grooms 5% 1,500 1,575 1,654 1,737 1,824 5.01% Family