Brand Manager
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Everyday
In the 1860s, Robert Chesebrough, a dispensing chemist, discovered something amazing. He discovered a 100% natural product, rich in minerals from deep within the earth yet totally pure, which had remarkable healing properties when applied to cuts, burns and abrasions of the skin. That product was branded Vaseline petroleum jelly.
Keeping skin amazing
Just as Robert Chesebrough in the 1800’s, we continue to be motivated by a passion and curiosity about skin. It’s an incredibly complex and miraculous creation of nature — a set of interdependent systems and elements that even today we don’t fully understand. It protects us from adverse climate and from infection. It recreates and regenerates itself through our lives. It stretches, yet retains its form. It is waterproof, yet it can emit water.
It is easy to take skin and all of its properties for granted, but Vaseline never has. For over 130 years Vaseline has marveled at skin, and through our products we share everything we’ve learnt over all those decades about how skin works and how to keep it in great condition. We are constantly developing accessible, everyday skincare products to help keep your skin amazing.
12-Sep-2007 – Vaseline launches its Skin is Amazing campaign, inviting consumers to express their own skin story, and in turn adding to a number of marketing campaigns from big industry players that take a more holistic approach to beauty.
The new campaign from Vaseline features actresses, musicians and athletes who reveal the stories of their skin, which are then accompanied by photos that display a skin attribute meaningful to the celebrity.
The campaign has already been launched on the companys website and the images are to appear in the October issues of national magazines.
Minnie Driver is featured in the campaign accompanied by photos of her freckled skin that reveal her Irish heritage.
Photos of the musician Dave Naverro show his extensive tattoos and are accompanied by the words “my skin is my canvas. The artwork on it represents something that is very powerful and meaningful in my life”.
In addition, the campaign invites consumers to share their own thoughts on the relationship they have with their skin.
A contest, accessible via the companys website invites consumers to submit a photo – their skin portrait – that expresses everything their skin does for them and their unique skin story.
The winner of the contest