Report on the Activities of Vinamilk
1. Owners of Vinamilk:
According to latest information, the Prime Minister signed approval of the Corporation Restructuring Plan Investment and the State Capital (SCIC) in 2015. Accordingly, SCIC will organize and long-term investments in Vinamilk with ownership rate of 45% (over 375 million shares) on 30.06.2013. Currently, Ms. Mai Kieu Lien – Chairman and CEO Vinamilk – owns more than 1.51 million shares, or 0.27% stake. The remaining shareholders in the country is only about 5.69% stake. Also, Vinamilk also where a lot of investment from foreign corporations. Here is an opportunity and a challenge for Vinamilk to attacks on international dairy markets. Currently, the largest foreign shareholder is F & N Dairy Investments holds 9.53% stake Vinamilk. According to the latest information from the Ministry of Ho Chi Minh City Stock Exchange (HOSE), Norges Bank said the bank has successfully purchased 950,000 shares of Vinamilk (Ticker: VNM). After this transaction, the Bank of Norway owns 3.1 million shares (or 0.37% of charter capital).
2. Customers of Vinamilk:
Customers who directly consume the product and bring profit to the company. Therefore, Vinamilk always interested and meet the needs of customers. In fact the market today, Vinamilk owns a loyal customer base is very large, this is a major factor for Vinamilk spite of the difficult economy, but every year Vinamilk still has a growth rate of 30%. So based on studies of 20% customers are loyal customers will provide 80% of the profit for the company, and the rate of profit tends to increase with customer loyalty. Therefore, the Board of Directors have policies, incentives, promotions .. stimulate customers for your products with 240 distributors on product distribution system and vinamilk than 140,000 points of sale nationwide system. Vinamilk always ensure the port level dairy products as quickly as possible with the best quality for customers.
3. Suppliers of Vinamilk:
Fonterra is a leading multinational in the world in the field of export of milk and milk products, the group holding third volume traded worldwide. This is one of the main suppliers of high quality milk powder for Vinamilk. In addition to the major partners Fonterra, Vinamilk also kept close ties with Hoogwegt. With over 40 years of experience, Hoogwegt likely give reliable information about the business sector of dairy products and milk market trends of today.
List some of the major suppliers of compact Vinamilk:
Name of Supplier
Product(s) Supplied
• Fonterra (SEA) Pte Ltd
Milk powder
• Hoogwegt International BV
Milk powder
• Perstima Binh