The Adoption Rate of Cellphone Banking: A Technology Cluster Perspective
THE ADOPTION RATE OF CELLPHONE BANKING: A TECHNOLOGY CLUSTER PERSPECTIVEJ. NELRESEARCH PROPOSAL FOR:PhDIN THEDEPARTMENT OF BUSINESS MANAGEMENT AT STELLENBOSCHUNIVERSITYSUPERVISOR:PROF. C. BOSHOFFAugust 2009IndexIntroduction …………………………………………………………………………………………………………………….. 4The management dilemma ………………………………………………………………………………………………………. 4Demarcation of the field of study ……………………………………………………………………………………………… 5Technology Adoption Model ……………………………………………………………………………………………………. 6TAM research and cellphone banking ………………………………………………………………………………………… 9Research question ………………………………………………………………………………………………………………… 12Internet banking and cellphone banking as a technology cluster…………………………………………………… 14The objectives of the study …………………………………………………………………………………………………….. 16Primary objective ……………………………………………………………………………………………………………… 16Secondary objectives …………………………………………………………………………………………………………. 16
Research method …………………………………………………………………………………………………………………. 17Literature study ………………………………………………………………………………………………………………… 17Empirical study …………………………………………………………………………………………………………………. 17Research design …………………………………………………………………………………………………………….. 17Measurement ……………………………………………………………………………………………………………….. 17Data collection ………………………………………………………………………………………………………………. 18Sampling ………………………………………………………………………………………………………………………. 19Data analysis ……………………………………………………………………………………………………………………. 20