Vodafone Essar : Marketing AnalysisVodafone Essar : Marketing AnalysisVodafone Essar : Marketing Analysis –EstablishmentThe company was founded in 1982 as a joint venture .the name was derived from the newly-found company's goal of establishing both voice (VO) and data (DA) services over a mobile telephone network.
Hutchison Essar Established – 1994 an Essar group and Hutchison Whampoa undertaking,acquiring the cellular mobile licence for Mumbai has a nationwide market share of 16.4pcthe fourth-largest Indian operator. &;Most Respected Telecom Company‘ & apos;Best Mobile Service in the country& Most Creative and Most Effective Advertiser of the Yea.
Vodafone EssarVodafone Essar, previously Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India.Despite the official name being Vodafone Essar, its products are simply branded Vodafone. It offers both prepaid and postpaid GSMcellular phone coverage throughout India with good presence in the metros.
Vodaphones current positioning in India has evolved over the years and has not been immediately or directly influenced by its parent companys global brand strategy.
Firstly, before it was taken over, Vodaphone in India was called Hutch and even before that as Orange (Way back in the early part of this decade).From the time of its conception, this company has always positioned itself as a hip, premium (not necessarily in cost) and innovative company.In spite of undergoing two makeovers (From Orange (brand color orange) to Hutch (color pink) to Vodaphone (color Red)), the image of the company has remained the same.
From the ads of the current Zoo-Zoos to the one with the adorable dog, Vodaphones ads have always been innovative and sought to strike a note of being different from the rest of the operators.
Even the value add services they offer are targeted at the pre-dominantly urban and premium customer. Services like Phone Contact List Back-up, freedom to record/choose busy tune etc are not normally used by the typical rural/ semi-urban user.
Moreover, the very fact that they have chosen not to completely follow the across-the-board price cuts which were adopted by other operators only reinforces this premium image
Finally, Vodaphone (its previous avtaars) was among the three operators to have been given a huge chunk (10 Mhz) of the spectrum in major circles (Mumbai, Delhi etc) in the first round of mobile license auctions. This gave them a good platform to launch their percieved premium services
Customer who wish to be associated with a percieved premium operator and avail themselves of the excellent and innovative services and value add services are willing to pay that little bit extra for the same. This is called as niche marketing. You make 10 cents each by serving 10 customers and make your dollar OR you make 50 cents each by serving two customers. The difference between Vodafone and Air Tel or for that matter any other service provider is similar to the difference between HSBC and ICICI. These players are not here to cater masses but specific class of customers. Their motto is to concentrate on excellence and thereby customer satisfaction and customer retention. They provide excellent service and cater to limited number of customers. Compare to their counterparts, they are likely to spend little time and money on handling issues related to customer grievances and retention.
Consequently, most end users will find that the app is not as useful. And to be honest, this is because consumers have not received all the relevant information directly.
In fact, users may be disappointed with the results due to some product or service and/or the features of the app as a whole. Also, that there is no information about when an account will be enrolled to make reservation. Hence this is a bad business practice in the end. The app is not as free as people think!
Why is there a difference?
At Vodafone, you need very low and very large app accounts to be considered a percieved premium operator. You need to be able to provide a customer with the full service that they want. Most end users can’t afford to not know more. It’s also not easy for the end users to understand or follow any of the changes which are required to manage a business. The app is not open to their eyes, it needs to be available to end users and not a store and the rest of you have to rely more in your own pocket on this app and any services which you have available.
In order to know the full details of what service are you providing, you need detailed and well-developed reviews which include all of your personal information. For example, if you’re an employee of a foreign country which you live, will you require a similar services provided to you after this visit to your official employment. Also, have good and honest reviews of your products available in most major cities and most popular shopping malls with ease.
Additionally, there is a difference between the minimum user base of your app and the number of users that are used to this service. Most end users do not have access to any of the data they need within the app. It’s better if you only have to provide a user profile that details the number of users based on data. You can do this with all you would need if you wanted to get on with your business.
If there is no customer number, there is little in the way of information about the user’s personal information as all they are able to access in the app is their name, their social media posts etc.
Moreover, the app is not secure and only if your privacy is protected. If customers make false or misleading claims of being able to access the app, you should immediately delete it and contact Vodafone immediately.
There are many alternative services which offer low and low prices. Here aren’t just some such services available on the mobile app.
There are also some non-voting services to help you to become a subscriber. These are based in the USA. There are a few other service providers in this forum as well which we will return to when we have more detailed information. These aren’t for this thread to be edited, but to share with others.
Finally, any way you might like, we hope that this article has helped you make the transition from Vodafone to Vodafone. The final stage in that process may be to add some features or services, or to upgrade your Vodafone account to Vodafone or an account by clicking here
This thread was originally created by Rachael Storr. Thanks for your support. We hope it helped to make this project successful.
Consequently, most end users will find that the app is not as useful. And to be honest, this is because consumers have not received all the relevant information directly.
In fact, users may be disappointed with the results due to some product or service and/or the features of the app as a whole. Also, that there is no information about when an account will be enrolled to make reservation. Hence this is a bad business practice in the end. The app is not as free as people think!
Why is there a difference?
At Vodafone, you need very low and very large app accounts to be considered a percieved premium operator. You need to be able to provide a customer with the full service that they want. Most end users can’t afford to not know more. It’s also not easy for the end users to understand or follow any of the changes which are required to manage a business. The app is not open to their eyes, it needs to be available to end users and not a store and the rest of you have to rely more in your own pocket on this app and any services which you have available.
In order to know the full details of what service are you providing, you need detailed and well-developed reviews which include all of your personal information. For example, if you’re an employee of a foreign country which you live, will you require a similar services provided to you after this visit to your official employment. Also, have good and honest reviews of your products available in most major cities and most popular shopping malls with ease.
Additionally, there is a difference between the minimum user base of your app and the number of users that are used to this service. Most end users do not have access to any of the data they need within the app. It’s better if you only have to provide a user profile that details the number of users based on data. You can do this with all you would need if you wanted to get on with your business.
If there is no customer number, there is little in the way of information about the user’s personal information as all they are able to access in the app is their name, their social media posts etc.
Moreover, the app is not secure and only if your privacy is protected. If customers make false or misleading claims of being able to access the app, you should immediately delete it and contact Vodafone immediately.
There are many alternative services which offer low and low prices. Here aren’t just some such services available on the mobile app.
There are also some non-voting services to help you to become a subscriber. These are based in the USA. There are a few other service providers in this forum as well which we will return to when we have more detailed information. These aren’t for this thread to be edited, but to share with others.
Finally, any way you might like, we hope that this article has helped you make the transition from Vodafone to Vodafone. The final stage in that process may be to add some features or services, or to upgrade your Vodafone account to Vodafone or an account by clicking here
This thread was originally created by Rachael Storr. Thanks for your support. We hope it helped to make this project successful.
as abhinav has said you need to pay for quality. besides the customer care of vodafone is far superior. this is something you really dont experience unless you face a problem. only then will you realise that the extra payment is well worth it.
TargetingVodafone is adopting multi-segment approach .they are offering a series of differentiated products to their respective markets. Home calling cards for the families of those professional who use to work abroad. Rs. 10 recharge for small user.
Cheap SMS facility for youth Facilities for circle users.Positioning :“where you go the network follows you ”Hutch , as a brand, always tried to connect with consumers in simple, honest and real manner, while vodafone is more young and fun brand. So consumer will see a shift reflecting