Advertisements Commercials
Essay Preview: Advertisements Commercials
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their advertisements Commercials at this moment of time have exploded into one of the most successful business markets. Especially in the United States, along with the most competitive business aspect has been used to target consumers throughout the nation. When commercials are made they are made to be catchy. Instead of the audience just watching it, they will focus and see the main point. The need for advertisement is increasing to satisfy demands of consumers. It is also used to attract customers especially between competitive companies. The higher competition between companies the more they advertise. Companies use advertisements to persuade the consumers and to increase the sales of a product; they make commercials appealing, entertaining, humorous and interesting to get the attention of the targeted audience.
Advertisement takes most of the time on TV. If there is an hour given a show to air, commercials take almost fifteen minutes to provide or deceive its audiences into buying their products, considering there is another product similar to it being advertised in another channel. There is competition between different companies to keep their customers or steal consumers. Enable to get the attention of the audience; companies come up with different strategies to advertise their product. But when some Companies exaggerate to persuade consumers, they end up losing consumers because the product is usually insufficient.
Every advertisement aims for a particular audience. If the commercials are in day time or morning, its more likely to be concentrating on all ages, on the other hand at night or on the late night shows most of the commercials are concentrated on adult consumers because most adult shows starts at night. It is important to know who the consumers are and who is interested on the product. When a burger commercial comes on TV, it will be at noon or dinner time because thats mostly when one will be hungry and thats when they will try to persuade people to try their product.
The high competition in business market, often forces companies to over exaggerate their products, which makes the consumers unsatisfied. In this case complete information of the product is not stated, only enough information to attract attention. Consumers are losing trust over commercials because they find most of the product false advertisement. For example; the commercial “shake workout” on the late night show, makes it seem like you will have a great built body by just using the product every day. On the commercial it states that by shaking that product every day, all your abs and muscles will be in shape in less than 90 days. If you have been working out for a while and no work out is working out for u, that one small product wont make a change. To avoid purchasing unwanted products, consumers have to use common sense when purchasing an item.
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