Furniture in the United States
Essay title: Furniture in the United States
About this report
From an aging population to increased imports to fashion trends, there are numerous factors redefining the furniture industry. Although the overall economic outlook for consumers in the U.S. has improved generally in 2005, intense price competition has proved challenging. Trends in home improvement retailing, interior design, and do-it-yourself remodeling and re-decorating also have had an impact on the indoor furniture market.
Growth in the furniture market has been slow during the time covered by this report. Sales dropped sharply in 2001, but sales have rebounded since then, though not as strong as the late 1990s.
While basic furniture is a necessity, furniture can also be a discretionary purchase. In addition to having a functional purpose, it is also is a reflection on consumers style, taste and status. This opens an arena of different marketing opportunities. With thorough research on a multitude of furniture market variables and target audiences, our research report will help craft a comprehensive marketing model for your company.
Intriguing findings include:
– 89% of respondents said they buy furniture to improve their quality of life
– 44% of consumers watched some type of home improvement show, up 6% from 2002
In-store marketing is also a crucial aspect of appealing to young customers. Major retailers ranging from mass merchandisers to single-brand networks have redesigned and expanded youth department areas.