Essay About Agree Disagree  Sdit And Online Grocery Storesoverview Of The Project

Understand Customer Behavior for online Grocery Stores
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Understand customer behavior for online grocery storesOverview of the project: Currently, the online grocery market is at a nascent stage in India. Usually, the Indian consumers have a habit of buying grocery products from trusted local stores and big brands. The awareness of online grocery is yet to gain the mindshare of consumers, with only 1 to 1.5 per cent of the total groceries which Indians purchase online.The market has seen the entry of many emerging players over the years like Bigbasket, ZopNow, Localbanya, Aaramshop etc, and in the recent past some new players have made its penetration like Pinkcitykirana, Grofers, PepperTap, etc. But none of them have been able to gain a significant market share. The reason being that online grocery business is a very capital intensive business and maintaining an inventory model of perishable goods involves high handling, packaging and delivery costs per order which the customer is not willing to bear. Margins are below 10%. The companies are trying different business models to differentiate themselves but so far, have not been successful.In this report, I will do secondary research on how to improve online visitor and how to convert visitors to shopping.For this, understanding customer behavior is important which will be done by doing primary research i.e. market survey. The questionnaire for that is following:How long do you spend doing your grocery shopping on average, each week, including transportation?Less than an hourTwo hours        Three hoursMore than three hoursHow do you choose your grocery products?BrandPriceQualityHabitWhich of the following is the most important reason for grocery shopping online?My preferred supermarket is too far away.Online shopping is easier for me as I don’t have to carry heavy bagsOnline shopping allows me to order items in bulk.It is difficult for me to visit my local supermarket as I have health problemsI do not drive/ own a car so getting to a local store is difficult for meMy local shoppinh center does not meet my needsOnline shopping helps me buy healthier foodI work and online shopping allows me to deliver my goods at a time suitable for meOthers, please specifySome online grocery retailers offer one hour delivery slots, would buying from these retailers encourage you to buy your groceries online rather than from supermarket store?YesNoDon’t knowWhat according to you could be the triggering factors to convert people to purchase groceries online?Wider availability and accessibility of internetFree home deliveryImmediate/same day deliveryRecommendation from peer groupExposure to advertisementBrowsing across interesting commercial websitesExposure to advertisement/ googleotherWhat do you prefer when purchasing grocery online?AppWebsiteDon’t knowPlease indicate the degree of agreement for the following statementsWhat do you think about shopping grocery online?                                                        Strongly Agree Agree Disagree  SDIt can improve efficiency in purchasing groceriesSave a lot of timeBe more convenientProvide wider product assortmentProvide in depth product informationAllow me to buy new productSaves money on travellingIs less stressfulHelps to control my spending habitsWhich according to you are purchase drivers from physical stores vis-à-vis virtual stores in grocery?                                                Physical store                        Online