Essay About Aim Of The Individual Coursework And External Environmental Analysis

Internal and External Environmental Analysis
The aim of the individual coursework is to put into practice some of the tools and methods of internal
and external environmental analysis presented on this module. Students are expected to either:
A) Conduct an external analysis and evaluation of an industry or industry sector of their
choosing. Tools to be used include PESTEL and 5 Forces analysis,
1.0 Introduction………………………………………………………………………………………………….7
1.1 Company Overview……………………………………………………………………………….7
1.2 Company History……………………………………………………………………………………7
2.0 External Environment…………………………………………………………………………………..8
2.1 Definition……………………………………………………………………………………………….9
2.2 Macro Environment……………………………………………………………………………….9
2.2.1 Economic………………………………………………………………………………9
2.2.2 Political……………………………………………………………………………….10
2.2.3 Technological………………………………………………………………………11
2.2.4 Legal……………………………………………………………………………………11
2.2.5 Social……………………………………………………………………………………12
2.2.6 Demographic……………………………………………………………………….12
2.2.7 Sustainability……………………………………………………………………….13
3.0 Porters Five Forces……………………………………………………………………………………….13
3.1Threat of New Entrants………………………………………………………………………….13
3.2 Bargaining Power of Supplier…………………………………………………………….….14
3.3 Bargaining Power of Buyers………………………………………………………………….14