Bio Case
company. As done by the Air Asia airline. Air Asia is a low-cost airline based in Kuala Lumpur International Airport. The leading airlines in Asia was established with a dream to make everyone can fly by plane. Air Asia have been utilizing internet facility which is not foreign to the general public. Of course, more information about the airlines very easy to get through the menu available here, such as company profile, history, operations, booking tickets, etc.
Not only through it, Air Asia also take advantage of social networking facilities are very broad at this time, the facebook to get closer to its customers, it is better known as Customer Relationship Management. On the official page that they created on facebook, there are all information that customers want to get, such as information about cheap promo fares they offer, they point to the region, discussion forums to share advice and frequently asked questions by customers, and other information that we need which of course will be answered by the airline. Air Asia First of all, the increasing price of oil. Second, the “ASEAN open Skies” agreement has been reached. Increasing oil price in the first glance may appear like a threat to Air Asia. As a low cost leader, Air Asia has an advantage, because it cost will remain the lowest of all regional airlines. Therefore, Air Asia has a good chance to capture some of the existing customer of full service and other low costs airlines customers. However, Air Asia also will have some temporary or special in the overall budget reduction of passenger travel. Second is the “ASEAN Open Skies”, which allows ASEAN regional Air, began operations with unlimited commercial flights in December 2008. (Tham Siew Yean, 2012) This will undoubtedly increase competition among regional airlines. However, as a “first mover advantage” and strength in management, strategy formulation, strategy implementation and a strong brand name and