Airbus Company
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AIRBUS COMPANY
Doing my research I am going to talk about external and internal factors of Airbus Company. These external and internal factors are related to the SWOT analysis. I will explain in this research how these factors affect the growth of the company and what is the progress of the company in the present globalization world?
This paper work research analysis is based on the latest facts which were collected from various internet sources and library.
Company summary:
Airbus has been in business for a little over 30 years and is jointly owned by European Aeronautic Defense and Space Company-EADS (80%) and BAE systems (20%) which are two of the largest defense contractors. Airbus S.A.S operates as a subsidiary of European Aeronautic Defense and Space Company (ADSN.V) a large aerospace corporation in Europe. It is an aircraft manufacturing company, which develops, manufactures, and sells aircrafts. Mean produces approximately 50% quantity of jet airlines in the world. The company also manufactures aerial tankers for in-flight refueling and transport missions. It has manufacturing sites in France, Germany, Spain, and the United Kingdom. The company was founded in 1970 and is based in Blagnac, France with operations in Toulouse, France, Germany, Spain, the United Kingdom, North America, China, Japan, and Russia. Number of the employees in the company was around 57000 and annual revenue was 23500 million in 2005. The company is highly growing in the competitive environment but there are many challenges in front of the company to survive successfully. (Airbus S.A.S. Company Profile, 2007)
Analysis:
It is the strategic planning tool of the company. The Mission of this company is to survive successfully by providing the aircraft best suited to the markets and better services to the customers and remain on the top position. In the aerospace industry, this company is growing very successfully, with a strong financial position (Airbus S.A.S Corporate Information, 2007).
Internal Factors Analysis of the company: Internal analysis includes the strengths and weaknesses of the company. Airbus has a current product line-up of 14 jet aircraft types, ranging from 100 seats to 555 seats. For hub airports the company develops a huge Double- Decker A380 in 2005. The company has wide variety of planes such as A318, A319, A320, A321, these are the single- aisle planes and the wide body models are A300, A310, A330, A340 models, which have the sitting capacity around 110 to 400 travelers. The future plan of the Airbus is to build the A350 a new mid- sized plane and also announced other future products to compete in the market. The company employee 57,000 people, also the company have qualified, knowledgeable and technical professionals, which help the management team to make effective strategies of the company. The management of the company always tries to design developing programs. (wikipedia.org, 2007)
Although it has tremendous growth but it is facing many challenges in the present competitive environment. One of them was management changes and the industrial problem related to the delay A380 as well facing the impact of the persistently weak U.S dollar. In order to remain competitive and well positioned to face the challenge and meet the needs of the fast growing global air transport market, Airbus is developing a number of industrial and research partnerships with organizations and business who are leaders in their field. Airbus will launched Power8 program sometimes in the future a major company-wide restructuring and recovery programmed designed to enable the company to regain its competitive edge. The overall objective of Power8 is to develop new products faster, maximize cash and cut costs. In 2006, Airbus signed a number of agreements with China, Russia, Poland, Japan, South Africa and Turkey (Airbus S.A.S. Analysts, 2007)
External Factors Analysis of the company: It includes the opportunities and threats for the company from the external environment. New innovations