A Review of Research Between the Relationship of Underage Exposure to Alcohol Advertising and the Consumption of Alcohol
Method
This study employed secondary research; using periodical databases and the open web to gather information. General sources used were ABI Inform, LexisNexis, OneFile, EBSCO, and Google Scholar. A variety of keywords and time periods were used to find valid information about the topic. When a general source stopped producing valid information keywords were either adjusted or a new general source was taken advantage of. See chart on next page for search methods.
Search Methods
General Source
Specific Source(s)
Keywords
Time Period
Comments/ Results
ABI Inform
American Public Health Association;
PR Newswire; The Center on Alcohol Marketing and Youth; Multinational Monitor; Journal of Public Affairs;
Johns Hopkins Bloomberg School of Public Health
Alcohol Advertising + Minors; Minors+ Advertising; Minors + Advertising+ Impact
2000-2010
Three public Health Articles; Pubic Affairs Periodical; Several News Articles (see appendix)
LexisNexis
Biotech Business week; Center for Science in the Public Interest
Alcohol Advertising+
Youth; Alcohol Advertising+ Youth+ Consumption; Youth+
Consumption+ Advertising
2005-2010; 1995-2010
Scientific Findings; Economic Article
OneFile
Contemporary Drug Problems
Alcohol Advertising+ Minors Consumption; Alcohol Advertising; Alcohol Advertising+ Youth
All; 2000-2010
No results; (none that apply); Article See appendix
EBSCO
Contemporary Economic Policy; International Journal of Advertising
Alcohol Advertising+ Youth; Alcohol Advertising+ Youth+ Consumption
2000-2010
Two Magazines for Trade.
Google Web Search; Scholar
AAFP; Department of Health and Human Services; Journal of Health Policy
Alcohol Advertising + Youth; Alcohol Advertising Youth a Measured Approach
2000-2010
One Position Paper; National Case Study (see appendix); Several scholarly articles
Findings
Underage Consumption
Alcohol is the main drug problem among young people. More young people drink alcohol than smoke cigarettes or use illegal drugs. The U.S. Surgeon General estimates that approximately 5,000 people under age die from alcohol-related injuries involving underage drinking each year. (Youth Exposure… Anon.1) Many long-term health behaviors are shaped during adolescence. The highest frequency of alcohol dependence in the United States is among young adults; due to the fact that they began drinking during their early adolescent years. Despite federal, state, and local interventions, underage drinking continues to