Essay About Allergy Product Allround And Highest Reported Customer Satisfaction

Post-Simulation Swot for Allround
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Exhibit 2. Post-Simulation SWOT for AllroundStrengthsWeaknessesAllround formulation continues to provide relief for reported cold symptoms through 10 periods (reported symptoms have been consistent)Strong and positive media presence drives sales, brand awareness, and consumer engagementSteady and positive growth in grocery and retail pharmacy channels over 10 periods is a predictor of future growthAllround has the highest reported customer satisfaction, highest brand awareness, and highest conversion ratioPromotional allowances have provided Allround with the highest visibility (shelf space) of any cold, cough, or allergy product Allround is poised to be the most expensive product on the market for next periodPromotion allowances are higher than competition, leaving unclaimed profitsDespite not marketing Allround as an allergy product, brand perception is that Allround is extremely effective for allergy, precluding a launch of a separate product to avoid cannibalization of salesAllstar’s sales force is much larger relative to competitors (Brian)Too much capital is tied up in advertising and promotions  (Brian)Not well diversified among product offerings (Brian)OpportunitiesThreatsRevise advertising message to reflect growing sales and correct for artificial midpoint of lifecycle Survey of brands purchased indicates sales are improving after four period slump Despite not marketing Allround as an allergy product, brand perception is that Allround is extremely effective for allergy, providing an opportunity for rebrandingFor Allstar to launch another product alongside Allround, it must be extremely well differentiated or Allround must be rebranded so as to not cannibalize sales Investors may be deterred by lagging stock priceSingle product approach is risky and provides no cushion for sudden market changesHigh advertising expenditures is not stainable, and despite this and sales force, physicians are still more likely to recommend competitor brandsCompany integrity is compromised by changing advertising message to promote product relief for symptoms that the formulation may not necessarily provideOver capacity problem- over adjusting prices to offset capacity utilization levels could deter potential sales due to higher prices (Brian)Cost of goods sold continues to grow exponentially and could eat into potential profits (Brian)Raising prices could deter sales and result in lower market share if customer demand is more elastic than previously believed (Brian)Overall market for Allround  could be moving away from growth and into the maturity stage of the product life cycle (Brian)