Grand Prix 2009 Public Relations Strategies to Top Aéroports De Paris
Essay Preview: Grand Prix 2009 Public Relations Strategies to Top Aéroports De Paris
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Operation that dream and that makes sense, original event on a budget but high-impact It was enough for the jurys Grand Prix 2009 Public Relations Strategies to top Aéroports de Paris. The operation is appealing indeed. It is primarily the first auction held in airport. Involved, departures immediate profits are donated to a charity.
The idea came from the press office of the company, headed by Jerome Dutrieux. Throughout the year, he is responsible for finding original events to feed the brand, animate the airport to better serve passengers. “We were in the midst of economic crisis and moroseness. Passenger traffic fell. We needed an operation that gives a smile and a taste for travel to the general public, “recalls Pascal Bourgue, director of marketing, commercial and communication of Aéroports de Paris.
The idea is then proposed to New Day, agency relations consulting and marketing alternative media, award-winning tactic. In her canvass airlines to provide air tickets. More than 200 were requested. In the end, five of them have proposed a total of 300 round-trip tickets for two to exotic destinations: New York, Cancun, Punta Cana, Papeete, etc.. “For us, this is a winning combination. It allowed to combine and enhance our two main customers are airlines and passengers, “said Pascal Bourgue.
Significant impact media
Since its announcement, the Internet and through the press, success is the appointment. In one week, the site created for the 5000 shows listed. More than a thousand of them are assigned a number to participate, Saturday, June 20 at the auction of Terminal 3 at Paris-Charles de Gaulle, partly privatized for the occasion. “Organizing an event at an airport is not easy, says Romain Achard, Associate Director of New Day. Safety issues are always important. The difficulty of this operation was to avoid possible spillage or, conversely, to make a flop with few participants on D-Day “Ultimately, 1,300 people were at the meeting. Like the media, which largely covered the operation (7 passages in prime time television, radio 28 passages, more than 40 articles in the press, etc.)..
Good humor and emotion were, too,