Essay About American Companies And Japanese Market

Case #1- Toyota
Essay Preview: Case #1- Toyota
Report this essay
Toyota Revs up U.S. Sales
Threats:
The Japanese market is getting more competitive and Toyota is losing
sales to Nissan and Honda.
Chevrolet and Ford are selling better in the U.S.
The “Toyota takeover” is not assured.
Japanese manufactures gaining a foothold in the US market.
American companies are working to update the styling of their cars.
Opportunities:
Exploiting the U.S.
Attaining more local managers in order to Americanize.
Import taxes and current risk are reduced by manufacturing 2/3 of the cars U.S. and keeping revenues and expenses in U.S. dollars.
Spending salaries on 123,000 American employees at their facilities.
Strengths:
Understanding the US consumer needs and wants.
Toyota will likely pass Fords sales in the near future.
Known for their effectiveness in long-term planning.
Not as dependent
on Japan anymore.
Utilizing American designers to compete effectively in the U.S. market.
The American competitors have been slow to respond to Toyotas threat.
The development of a car powered by a hydrogen fuel cell.
As a company, Toyota is beginning to set better long-term goals.
Getting accepted as an “American Brand”
Weaknesses:
In the beginning, Toyota had a very conservative approach to goals.
Failure