Project ManagerEssay Preview: Project ManagerReport this essayEvaluation of a WebsiteThe premise behind the “American Girl” enterprise is creating inspiring products for each stage of a young girls development from preschool days and fantasy through her tween years of self-expression and individuality. This phenomenon was first introduced to the public in 1986. The company launched a catalog that featured books, dolls, clothes, toys, and accessories. The companys mission is “to celebrate girls. We embrace who they are today and look forward to who they will become tomorrow.” The company also introduced a line of fictional characters that live during important times in Americas history. Through their views of historical events, these dolls managed to bring history to the forefront for young girls everywhere.
Project Manager Report | “American Girl. The company began the process of producing a full-scale doll “American Girl online.”†American Girl is the perfect start to a project that’s sure to grow your project and spark inspiration as well.
The company took some of the traditional approaches from a startup while working through the company’s social media channels. †”We’ve launched our own social media channels to celebrate our brand. We’ve established an international business alliance with Twitter, and we’ve had hundreds of thousands of followers. We’re already a national national advertiser with our own brand. We are always looking for innovative ways to create lasting value for our customers, a way to continue to connect our brands, and a way to make this brand unique! While we have yet to develop this brand, we are trying to give our customers an opportunity to share this experience with others that are struggling or just started a new way of thinking. We will be continuing to provide quality experiences in our social media channels for teens online – as well as for adults, young and old.
In our past work at A&K, we have been at work on projects that were part of their daily life at various points. But unlike our peers, it’s clear that A&K values diversity and inclusion. The A&K team, along with we work with many other organizations, is extremely proud of what we accomplish in our communities through our own work. So for those of you interested in creating a product we can help you achieve this goal through our social media platforms. In fact, we have launched our own brand so you can connect and express your passion and creativity via social media!†‡
What will you be working on next?
We are currently looking to develop a doll that will reflect the spirit of our culture in a family oriented way.
From its website, the doll is a representation of our family, not a literal replica. The doll has the unique and beautiful look and personality of a real baby. The doll is designed to look amazing, and there is nothing that compares to the beauty of being one of our members. We envision that we will create a simple and stylish design that captures the heart of America in a way not often associated with dolls.
We are also working on developing a little boy for our marketing efforts. Our company will design a cute little boy that will fit in well with our family and our children. The boy will be placed close to our parents so that he and his friends will get to take advantage of the good times after Easter. For further customization our company will be taking down the home page of the boy and his family, with the hashtag “AmericanGirlVintageBoy”. This is an expression of what our
In 1995, the company made a marketing decision that would forever change the consumers views of the bonding experience between a young girl and a doll when it debuted, My American Girl®. This product line showcases contemporary 18-inch dolls and accessories that create a nurturing experience for millions of young girls ages 3 to tween.
The “American Girl” website was created in Adobe Flash, a versatile multimedia platform used to add animation, video, and interactivity to web pages. Flash is also compatible with Internet Explorer, Firefox and other common browsers. Flashs multi-functionality is why the program is commonly used in webpage development; hence the reason this sites information is organized and user friendly. The homepage has a “Featured Highlights” icon with an embedded hyperlink that takes the reader to another page that introduces new products and events. The site offers on-line shopping with secured payment options, downloading a current catalog, order status, purchasing gift cards or certificates and signing up to receive emails about upcoming promotions and product information. Links to advertisers, such as the iTunes store and Facebook are also found on this site.
The sites designers use warm red tones, which studies have shown to be a stimulant of passion and love. Simple fonts and high-resolution images of girls bonding with each other and their “American Girl” doll also appeal to the emotions of American Moms, reminding them of the special bonds they share with their daughters. The bonding experience continues when moms and daughters visit one of the retail stores to engage in the culture that promotes learning and helps girls to be their best.
Navigating through the site is easy, because almost every image and text has a roll-over hyperlink. With a mouse click, the reader can open a new page, download a new song, shop for products, learn about an event or obtain information regarding an opportunity. Also, with a mouse click, the reader can play a game, request a catalogue,