Marketing an Important Part of the Business OrganizationEssay Preview: Marketing an Important Part of the Business OrganizationReport this essayMarketing an important part of the business organization, it is more than promoting and selling a product. Marketing is satisfying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he said, “Your most unhappy customers are your greatest source of learning “. The purpose of this paper is define marketing from at least two different sources, based on these definitions explain the importance of marketing in organizational success. Also, provide at least three examples from the business world of the importance of marketing to the organizational success.
According too the American Marketing Association marketing is defined as: An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Marketing is more than selling and promotion, the primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing summarizes many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed in order to create an exchange and sales that will result in the achievement of the proprietors individual goals and the firms goals, both in the short-term and the long-term. It is then obvious that marketing forms an integral component of organizational strategies.
The principal use of marketing is to identify, provide, enhance, and improve product designs, designs, specifications, products and services. In order to understand the benefits and risks of marketing, it is useful to think of marketing as information for a business’s operations. When it is used by marketing to improve products, it helps to develop and promote a business’s products to the customer the best possible use of marketing techniques. When used in a market to generate higher profit margins and a longer term revenue gain, marketing marketing can assist the development of the products it is marketing as well as drive a decrease in costs and revenues.
A number of commercial firms offer programs to customers for the promotion of products. They include companies that offer such programs as Amazon, e-commerce, retail, food and beverage, food service, and food and beverage company advertising. The programs are designed to reach the customer directly and to reach consumers by providing products and services, and by offering to sell products directly, using the customers’ information, etc.,
[2] Businesses also offer “inter-product marketing.” These types of programs offer programs to companies that generate cash and generate profits for both the business, business partners, and the company’s customers. Inter-product marketing is the use of advertisements within and between markets to attract customers, promote the products they are promoting, and to collect other business information while they are making decisions about the business. Inter-product marketing is an attempt to attract the customer directly and to achieve profitability for both the business, company partners, and the customer’s income from the business, as well as a revenue and share purchase. However, these type of programs can also be used under other forms of advertising.
[3] Businesses also promote products that are directly produced in their business while also providing customer services. However, most of the business programs that businesses offer are aimed at creating sales for the customer in order to boost profits for the business, in contrast to other types of marketing. Examples of different kinds of business-oriented programs appear throughout the industry.
[4] These types of programs offer sales to consumers who purchase goods for products purchased at an online store. Under these types of programs, products can be available to all consumers in at least 30 states, including in the United States. These products are only available in certain regions, such as New York, which has traditionally had a relatively higher alcohol content. In addition, an online store may be in New Jersey or New York City, where consumers can find products for sale through a variety of websites (such as the Barnes & Noble Web site). The online retailer, with its low alcohol content levels, can sell more goods than any other online retailer. Consumers who visit the Barnes & Noble Web website and click through the content at Barnes & Noble’s stores will buy the merchandise they want through its search engine. A number of online retailers can also sell their products directly through their websites. However, this approach is subject to some inherent costs and limitations. It is important to consider the potential financial and operational advantages that these programs offer to the business and to