An Analysis of Control of Franchisee Based on McDonald’s Case
An Analysis of Control of Franchisee Based on McDonald’s CaseContentsAbstract I. Introduction II. Literature review III. Methodology i. The Financial Perspective ii. The Customers Perspective iii. The Internal Business Perspective iv. IV. Financial Balanced Scorecard i. Increase Return on Capital Employed(ROCE) ii. Maximize Profitability iii. Reduce Cost
V. Customer Balanced Scorecard i. Satisfaction Rate ii. Customer Experience Survey iii. Feedback On Innovation Product VI. Internal Business Balance Scorecard i. On-time Delivery ii. New production process iii. Reduce cycle time iv. Reduce salt and sugar rate VII. Learning and Growth i. Employee training ii. Product innovation plan progress