Apple Buyer BehaviorIntroductionApple Inc. is a multinational corporation that develops computer software, consumer electronics, and commercial servers. Apple Computers was created by Steve Jobs and Steve Wozniak on April 1st, 1976 and became incorporated on January 3rd, 1977 in Cupertino California. It was a long forthcoming for them computers such as the Apple I, Apple II, Macintosh and Power Macs. In 2001 Introduced the Ipod music player, which would change the way we listen to music forever. On January 9th, 2007 Steve Jobs announced the first version of the Iphone and it would change the way we communicate for decades to come.
The Iphone has transformed from the Iphone to the Iphone 3, Iphone 3s, Iphone 4, 4s and the soon to be released Iphone 5. The Iphone is part of the huge growing Smartphone sector of the wireless industry. The Iphone gives you the capabilities of several devices in one. It is a cell phone that can also be used as a digital camera, email browser, web browser, calendar, digital music player, video camera and so much more. The Iphone is now one of those brands that everyone knows such as Nike, Coca-Cola and Walmart.
The MarketWe learned when Apple released their last earning reports that they had shipped out close to seven million units in their first quarter and was up 1.1 million from the year previous. Apples contribution to the worldwide Smartphone market grew 327.5 percent in a Gartners survey. Microsofts Windows mobile software was in the 3rd spot followed by the Blackberry in Spot two. The biggest problem Apple faces is that their proprietary software OS4 only runs on their Iphones. All other Smartphone manufacturing companies use the Android and Microsoft Windows Mobile. There are 6 main cell phone manufactures using the Androids and Microsoft operating Systems. Dell, Kyocera, Samsung, Motorola, HTC and LG are the hardware manufactures making up to forty-two different Smartphone models. In research Motorola claims they have shipped 13.7 million Smartphones in 2010 compared to Apple, which shipped 47.49 million Iphones in 2010 tripling Microsoft.
The software for the Smartphones was reported from Comscore said Apple reached 37.9 million people compared to 23.8 million for the Android software. This calculates a fifty-nine percent increase for Apples IOS4. Even in Europe Apple dominates with 28.9 million users compared to Androids 13.4 million. These 13.4 million users are split among the Android Smartphones manufactures we discussed earlier. This gives Apple a 116 percent increase over the Android and a 12.4 percent share of the Smartphone market. Right before Steve Jobs passed away at the Iphone-for-business event he shared the Iphones market penetration. Steve stated that 28 percent of the Smartphone market represents a 71 percent of the United States
The Smartphone and iOS market is increasing.
The following information comes from the Smartphone Manufacturers Association (SMA) press statement:
We now have more than 2 million Smartphones in the USA, Canada, and Europe on sale in just over a year (January 2014 to December 2014). We can’t yet provide a complete list of our products or services. There is no indication yet that our Smartphone and iOS sales will keep growing at this same rate of growth or the pace at which our products are going to improve (in 2015). As we approach a transition to 10 (early 2015) and a 10-year deployment timeline, we want to make sure we provide the best possible platform for our customers so they get the most out of the Smartphone and iOS platforms. We can’t be sure that Smartphone and iOS can continue to grow, but we also recognize that the growth pace is expected to continue, to a level not seen before or within a generation. As we work to accelerate these and other products, we believe that there will be a more consistent growth rate (or even “growth rate”, as some manufacturers call it), between 4 and 5% a year or 2 to 3% to 3.5 percent a year.
Smartphones have been widely reported and widely used since the iPhone arrived. In fact, it’s been reported that Smartphone, Apple’s mobile phone, is actually the fifth most popular device in the world. The smartphone has the potential because it lets you go to anywhere you like.
Smartphones were used to do this (or, even, in fact, do it now) in the mid-1990s before they took over from Android.
Smartphone owners are still choosing Android over the iPhone as the platform to purchase and use when working on their next projects.
Since the smartphone has become widely available in most parts of the world, it has continued to be a very important asset for many of its users. Smartphone owners believe that in a short time, smartphones will become more and more useful to those who need them. These mobile devices bring much greater convenience and convenience within the user’s control. However, on the other hand, those who are not using smartphones are left to rely on a smartphone to work and to stay connected.
Smartphone owners today are often struggling with their Android device and smartphone.
Users do not need to replace their device for the mobile service. All devices need to be replaced, including smartphones.
Many smartphones and tablets that come out today have a removable battery. On the iPhone, you actually have to replace the battery. Smartphone owners say that while they use for work and play apps, they also use for work and gaming. They often do not use smartphones on the same devices with work