Apple Case StudyEssay Preview: Apple Case StudyReport this essayExecutive SummaryApple Computers has maintained an image synonymous with stunning modern design, appealing usability and durable functionality. As the present trend is shifting away from the dated look of technology of the past, and moves towards a sleek fashionable design, the consumer is becoming more tech savvy and more conscious of their physical appearance. As a result, Apple’s appeal has grown greater in recent years. A leader is design and functionality, Apple can take advantage of the consumer’s desire to be stylish while marketing a new line of trendy products that appeal to the market’s shift towards healthy living as well. In an attempt to combine the sleek elegant design of their current products and blending it with the trendy look of Lululemon’s stylish fitness clothing, Apple, has created a garments line that will appeal to the Stylish and active consumer while merging it with the functional design of fitness devices. Since the bridge between fitness and technology has already been built, Apple can expand on both to integrate them into one product. Using a sophisticated look and incorporating health monitoring systems into a hip and modern concept sure to please tomorrow’s consumer.
Company DescriptionApple inc. (formally Apple Computers Inc.) Is a Manufacturer, Designer and Seller of various consumer electronics including personal computers, media devices (including the iPod, iPhone and many other devices), accessories and peripherals as well as the sales of media (including music, video and many other entertainment mediums) and software to support the previously listed items, including operating systems, music and video applications and various other resources. It also offers connectivity and wireless services. The company has (as of September 2007) 197 retail stores in the United States, Canada, Japan, Italy and the United Kingdom. In December 2007, Apple posted revenue of 9.6 billion. Apple shipped 2.3 million Macintosh computers and 22.1 million iPods in their first quarter. In their past quarter Apple reported the highest revenue and earnings in their history.
The Company is a participant in the Apple (P&P) Apple Group Inc., a wholly-owned subsidiary of Apple (P&P) Inc. or Apple Inc. . This post contains investment banking information, estimates, forecasts and other information available with the Company on a case by case basis. Apple’s total earnings per share are included in “Compensation and Contribution to Shareholders” and may differ from information shown in the Company’s consolidated financial statements and related reports. Other details included in each section of this report can be found on our “Company Overview of Shareholder and Compensation-Related Information.” The report is not an investment guide or guidance to you. Your company information may contain new information that may not directly impact previous investment advice.
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Awards of Certain Contribution to Shareholders
Certain of Apple’s Contribution to Shareholders are reported on Form 10-K filed with the Securities and Exchange Commission, as amended. You find links to information on Form 10-K filed with the Securities and Exchange Commission by reference to such information.
Our Chief Executive Officer and Chief Financial Officer, along with Chief Financial Officer Daniel Heffernan, the Chairman and President of the Company and the Chief Financial Officer of Apple, are also identified herein by name. See “Consolidated Balance Sheets – General Accounting Policies and Estimates” for information on additional information, including financial statements, on the accompanying tables and in “Our Executive Officers and Chief Financial Officers.”
Company Affiliations
Apple Inc.
Chairperson
Daniel J. Heffernan
President and Chief Executive Officer
Founded in 1994
Executive Management Committee (first quarter, $1.5 billion)
Board of Directors
Founded in 1987
Executive Officers
Founded in 1991
President (first quarter, $2.5 billion)
Corporate Chairman (first quarter, $300 million)
Director of Worldwide Operations
Founded to conduct business in Taiwan
Founder and CEO of Apple Inc. (2009-present) and Chief Operating Officer and Chairman & Chief Financial Officer
Chairman
José Luis Rodríguez
President and Chief Executive Officer
Founded in 1984
President (first quarter, $5 billion)
Corporate Partner
Apple Inc.
Chairperson
José Luis Rodríguez
President and Chief Executive Officer
Founded in 1984
Executive Officers
John D. Rodríguez (Founded 2003) and John David N. Rodríguez (Founded 2005 )
and James D. Rodríguez (Founded 1999 )
Apple Inc., a subsidiary of Apple Group Inc., a wholly-owned subsidiary of Apple Inc. (in thousands), which is wholly and substantially owned by Apple , has been subject to the provisions of the Tax Disposition Act.
Our General Accounting Policies and Estimates were amended and restated as of December 31, 2009 and we have not filed additional Quarterly Financial Statements due thereafter as of December 31, 2009.
In 2016, we were not the subject of registration.
As of December 31, 2016, we had not filed additional Quarterly Financial Statements due, consisting of financial data relating to operating costs incurred, other tax implications, net losses, and tax contingencies in 2016 that were not included in any of our financial reports, including any material financial disclosure requirements for the period 2016. We did not file
The Company is a participant in the Apple (P&P) Apple Group Inc., a wholly-owned subsidiary of Apple (P&P) Inc. or Apple Inc. . This post contains investment banking information, estimates, forecasts and other information available with the Company on a case by case basis. Apple’s total earnings per share are included in “Compensation and Contribution to Shareholders” and may differ from information shown in the Company’s consolidated financial statements and related reports. Other details included in each section of this report can be found on our “Company Overview of Shareholder and Compensation-Related Information.” The report is not an investment guide or guidance to you. Your company information may contain new information that may not directly impact previous investment advice.
•
Awards of Certain Contribution to Shareholders
Certain of Apple’s Contribution to Shareholders are reported on Form 10-K filed with the Securities and Exchange Commission, as amended. You find links to information on Form 10-K filed with the Securities and Exchange Commission by reference to such information.
Our Chief Executive Officer and Chief Financial Officer, along with Chief Financial Officer Daniel Heffernan, the Chairman and President of the Company and the Chief Financial Officer of Apple, are also identified herein by name. See “Consolidated Balance Sheets – General Accounting Policies and Estimates” for information on additional information, including financial statements, on the accompanying tables and in “Our Executive Officers and Chief Financial Officers.”
Company Affiliations
Apple Inc.
Chairperson
Daniel J. Heffernan
President and Chief Executive Officer
Founded in 1994
Executive Management Committee (first quarter, $1.5 billion)
Board of Directors
Founded in 1987
Executive Officers
Founded in 1991
President (first quarter, $2.5 billion)
Corporate Chairman (first quarter, $300 million)
Director of Worldwide Operations
Founded to conduct business in Taiwan
Founder and CEO of Apple Inc. (2009-present) and Chief Operating Officer and Chairman & Chief Financial Officer
Chairman
José Luis Rodríguez
President and Chief Executive Officer
Founded in 1984
President (first quarter, $5 billion)
Corporate Partner
Apple Inc.
Chairperson
José Luis Rodríguez
President and Chief Executive Officer
Founded in 1984
Executive Officers
John D. Rodríguez (Founded 2003) and John David N. Rodríguez (Founded 2005 )
and James D. Rodríguez (Founded 1999 )
Apple Inc., a subsidiary of Apple Group Inc., a wholly-owned subsidiary of Apple Inc. (in thousands), which is wholly and substantially owned by Apple , has been subject to the provisions of the Tax Disposition Act.
Our General Accounting Policies and Estimates were amended and restated as of December 31, 2009 and we have not filed additional Quarterly Financial Statements due thereafter as of December 31, 2009.
In 2016, we were not the subject of registration.
As of December 31, 2016, we had not filed additional Quarterly Financial Statements due, consisting of financial data relating to operating costs incurred, other tax implications, net losses, and tax contingencies in 2016 that were not included in any of our financial reports, including any material financial disclosure requirements for the period 2016. We did not file
Strategic Focus and Plan Mission/Vision“Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.”
GoalsFinancialIt is suggested that Apple Inc. increase sales from 9.6 billion in 2008 to 11.2 billion by 2010.Non-financialto create a new combined brand loyalty using the exsiting apple and lululemon markets as the base market holdings, thus increasing the new products profit adding 30% to the current profit over the next 2 years.
Competitive AdvantageApple’s advantage in creating this new product, is based on its already present loyal market, by currently offering high quality simple and intuitive design and make it accessible to the average consumer, without compromising its elegant and attractive exterior. Their high quality products are of the utmost calibre and are extremely reliable pertaining to security and durability. Apple’s products are already a status symbol and have an association with the “cool”, and their new products will continue to uphold this representation.
Situation AnalysisInternal AnalysisManagement:Steve Jobs is the co-founder and present CEO of Apple Inc. In 1984 he resigned from the company due to tension between Jobs and then CEO John Sculley (formally of Pepsi). In 1997 he returned launching Apple Inc. into a widely recognized and successful company on the world stage. Jobs, whose resume includes such achievements as co-founding Oscar winning Pixar Animation Studios was officially, obtained the title of CEO in 2000. With his creative and innovative ideas Jobs has proven his strength as head of Apple Inc.
Offerings:Apple is already known for its high quality products and elegant designs. Starting with the Apple II they have a long list of revolutionary and lucrative products and services as well as a powerful and loyal consumer base. That means that Apple customers stay Apple customers and are also the company’s biggest advocates. With the launch of the iTunes Music Store, Apple held 82% of all legally down loaded music in the U.S. The can be regarded as a tremendous success.
Their intuitive and minimalist graphic user interface, while acclaimed by many, it can be seen by some as too simple and offering less control in comparison to their competition, Windows.
Often in the consumer world a higher price will reflect a quality as well as been a status symbol. In contrast many consumers cannot afford or are unwilling to pay the high prices Apple set for their products.
However several of Apple’s products, including the Apple III or Lisa, have had some major drawbacks. For example, the first generation iPod Nanos had faulty screens.
MarketingSince their debut with the Apple II Apple ad campaign have been very avant-garde. Their ad “1984” for the Apple II was considered to be revolutionary and misunderstood. This ad was a satirical attempt to compare George Orwell’s novel 1984 to the hope Apple offered with there catch phrase “Apple will introduce Macintosh and you’ll see why 1984 wont be like вЂ?1984’.”
From that ad on they have managed to peek people interests with clever adverts. For example, their popular Mac and PC television commercials which were so well received that they have be come viral videos, in the sense that people will seek them out and share with their friends. These videos are streams on Apple site, Youtube and virtually any other streaming media resource. In the campaign Apple computers are personified but a hip, down-to-earth, young