Apple Ipod – Vipi AnalysisEssay Preview: Apple Ipod – Vipi AnalysisReport this essayVIPI — Value AnalysisValue is perceived in different ways, by customers and organisations in relation to the product or service that is provided. The definition of value is what something is worth and the desirability. Also what is gained from the money aspect, and to whether the product or service actually fulfils its purpose.
Value has different aspects which include company values; which relates to new innovations, job growth, reducing costs, as well as long term production and so forth. Value must meet customers’ needs which they benefit from the product or service.
In relation to the iPod, the product has been innovated many times and has targeted different markets. The product has been improved and changed to provide better features for the customer
Value in VIPI can be linked to the Apple iPod in three different aspects one from the point of the customer, the other being the competitive advantage and the third in relation to the design element.
The customer point of view in relation to Value would be that a variety of choices of products are available in the iPod range in the sense of capacity, size of the iPod and the colour availability.
The Apple Nano comes in different colours not as much of a colour variety as it only is available in black or white. It also has different memory capacities.
Then there is the Apple shuffle this is designed slightly differently as it more like a USB stick so that consumers are able to just place it in the computer.
Quality and design play a part in the value aspect of the product and it all integrates to the standard finish. In relation to the VIPI framework, Value is usually at the top of the hierarchy. (show the pyramid and highlight value at the top)
With Apple continuously innovating they have improved the battery life, increased the memory capacity, or a better colour options. With each change they have considered the value and to what it will mean to the customer and how will that meet their needs.
Apple is considering new features to add into the iPod, due to new technology that is being introduced such as voice activated systems which will allow customers to control the iPod without pressing keypad. They could also have a personal digital assistant which will have computer software to help customers with other activities. This should increase the value aspect and to what the iPod would mean to an individual.
With the success of the Apple iPod, it shows that they have achieved the value aspect of the VIPI framework. Weather it may be of value to the individual or a value for money it has achieved it.
VIPI — Image AnalysisThe iPod, new revolution in music listening, is built to suit customer needs, giving music listeners a choice of how they would like there iPod due to the wide range of models with different specifications.
iPod holds a big image to music listeners because they are being facilitated to the public at large. Customer’s are fond of the improvements which apple have made of which revolutionizes music listening. Due to this sales have also increased to other products and services provided by apple.
Identity — apple iPod has an identity, which the firm has achieved due to the breakthrough of new technology. The iPod is very systematic because its image is the same throughout and what it does that resembles music. The design of the I-Pod is sleek and appealing, which is made easy to use, and understandable for all users making it a user-friendly model and comprehensive. iPod holds a symbolic value to its customers, and is incorporated by all consumers.
Because of apple being known to the market for its variety of products and services, the positioning of the iPod just fitted in well. The market position has been seen to effectively, communication and brand strategy is appealed well because of previous links in suppliers and on-line distribution of apple products.
iPod uses ongoing technology management, in which the product has kept on developing, the technology awareness is high due to the demand, which will satisfy the customer needs. For competition situations iPod has had to develop their products to create an image, which will always be known to the consumers. They developed their market penetration strategy into a product development strategy. Where they are meeting their current markets giving what they want, and bringing their new products into new and existing markets. iPod has taken its opportunity to increase product awareness, in diversification and product development for the future.
When apple had take a new product onto the market which was the iPod, they gave the new innovation a great and ideal image, which had ensured that this would be a new step into music listening.
VIPI — Process AnalysisOpportunityThe iPod process began with Apple accessing the market ad finding a need for the consumers. By looking at the opportunity and developing what was already on the market. Companies before the iPod released hard drive based music players, unlike their competitors the iPod used a high speed FireWire interface to transfer files on and off of it, and it used a tiny hard drive, that made the device a quarter of the size of compared to products on the market. Every detail was taken into consideration and all design elements were strategic moves for allowing the user to experience the best quality of music, even the ear buds defined themselves by being different and
The iPod is an iPod for music that would be a great way to find your way off the road or to keep your voice entertained. The iPod has all your personal preferences, a built-in music hub that’s built on top of iOS and Google Play. You can go through the song and video tracks at a glance and download music on your device with no installation required. There are no advertisements, no gimmicks like YouTube, and no song listing for the music you’re looking for. The price point (and, I guess, the prices) for a personal device that would become your favorite of the iPod generation is a big deal! It’s a perfect example of that.
The iPod has an all in one approach! When it comes to building up your music collection we don’t just need you to have your phone, but us as well. What’s great about this approach is that we can have an iPod that will do everything a phone can do! I had to make the decision to just purchase and then start the installation of my music-management device, which I’ve always been passionate about! This is something that I’ve become increasingly fond of in the past 5 years but I’m really happy to have done and now see this is one of the best iPod-ing and recording solutions available today. I love this approach and will continue to build on it to ensure that I’ll be buying the next one that will truly be the perfect iPod.
When building your music collection you are constantly getting new technologies, new apps, new hardware upgrades, new features. When you’ve spent three months tinkering with your iPod and having a good experience with it all you should be doing is trying to take you back to the start. This is where things get interesting. With the iPod, we have the ability to let individuals do what they want with no interference. You have the ability to create songs on your own, to create playlist items like a Spotify playlist, and to control your personal music preferences. By creating a simple way to listen to your music and letting you decide where to go with it all, you start to make your own plans for your life and your music, and your favorite app and music library.
I am a huge proponent of the Apple iPod. I was one of those people who got interested because I love the simple iPod touch’s design and the fact that it supports both your music and your iPhone from its design point of view. I don’t think I can say enough good things about it because it is one of the nicest and very cleanest Apple iPod touch I’ve ever used, and it has one of the best experience possible with the Apple mobile app. The iPod has given me so many new experiences. It has so many new music recommendations, so much more storage