The Apple Watch Re-Invented
[pic 1]Apple Watch 2: The Apple Watch Re-InventedENTR 6645U – Corporate EntrepreneurshipSales of the first Apple Watch were underwhelming and sales fell well short of company expectations. Many critics attribute this to a lack of product differentiation with competitor products. Further, consumers failed to find value in the Apple Watch as it failed to meet the needs of the average purchaser. This paper employs intergalactic thinking in an effort to highlight several solutions that could differentiate the Apple Watch 2 from the competition and provide significant value to consumers.Babajide Adeyemo – 214560940Ali Daneshvar – 209675265Udaybhanu Kankanala – 214004485 Sarah Mersereau – 212572376Nathan Prince – 212050811October 7, 2015

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