Situational Analysis Apple IpodEssay Preview: Situational Analysis Apple IpodReport this essayA. Company AnalysisCompany Information (source – Apples latest annual report on their web site)Apple Computer, Inc. was incorporated in 1977.Products include personal computers and related software, services, peripherals, and networking solutions; line of portable digital music players along with related accessories and services; personal communication devices; online sale of third-party audio and video products.
Products sold worldwide through online stores, retail stores, and third-party wholesale resellersThe main users of Apple products are: students, consumers, creative professionals, businesses, and government agenciesApples Business Strategy (source – Apples latest annual report on their web site)“The Company is committed to bringing the best personal computing and portable digital music experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.”
Providing customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial designBelief in the research and development in order to continuously develop new products and technologiesExpanding its distribution network to reach more customers and provide them with a high-quality sales and after-sales support experienceBelief in providing integrated digital lifestyle solutions by combining and enhancing the utility of various consumer electronic and digital devicesApple and the Global Environment (source – their web site)“How we impact the environment is also important to us, and environmental considerations are an integral part of Apples business practices. From the earliest stages of product design through manufacturing, use, and recycling, we take care to keep our activities and our products environmentally sound.”
Apple and the Global Environment:
*Apple and the Global Environment *This brand is synonymous with Apple’s business values, which in turn can lead to better product introductions, product designs and other new initiatives.Apple’s business model enables individuals to bring their own personal brands & products to local customers. Because it is not only a product, but is a platform for local businesses, including retail associations, Apple partners and the AppEx retail company, Apple offers a wide variety of solutions, ranging from small businesses to local businesses. Many Apple services use traditional corporate models – a typical app includes an iOS app, a user interface in an iOS application, a web browser, etc. Apple’s AppEx retail company provides the infrastructure for Apple’s new technology and a diverse number of services which are designed to meet the needs of consumers, businesses and the environment. By the end of 2014 Apple will be responsible for about 10 percent of the e-commerce market. Apple believes Apple and its users need to be well integrated into a global community, which requires a multi-faceted approach and that companies are expected to deliver product and service across diverse platforms.Apple represents the largest and most well established brand of global Appel service (Source their web site)).Apple provides an ecosystem of online apps, apps, online shopping, apps and services. As the AppEx retailer, the AppEx retail company is part of the customer’s relationship and is responsible for the delivery (to, from customers, suppliers, and to retailers and to their customers), compliance with applicable laws, and in many cases, protecting the individual customer. Apple can provide a number of services and products to consumers and partners including Apple Pay, iWork, iCredit, iSpot, iGo, iView, iVoice, iBooks, iMusic, iText, iWork, iTunes Radio, iOS devices, Apple Pay, iPhone and iPad, iTunes Camera and iPhoto, and iCloud storage.As is its business strategy, Apple intends to develop, maintain, and innovate for its customers, partners, and developers. For example, Apple continues to collaborate with universities around the world working in areas such as business intelligence, business development, business planning, community and human resources management, social and communications technology, environmental and community development, food quality, information security, information technology security, financial systems and safety, and financial literacy.To expand our international brand, we created and sold an AppEx e-commerce presence (Source and#8244; their web site). AppEx e-commerce stands as one of the fastest growing local businesses in the world. Based in New York-Long Island Apple has an extensive network of retail stores in New York and mainland China. AppEx is the home for the international presence of Apples worldwide.We have invested over $1 Billion in AppEx since 2008. We have been a leader and benefactor in the international ecosystem and are actively involved with Apples globally. Our focus is on the global supply chain. As of 2013, we had over 635 stores worldwide in 35 markets. We are growing around 500 stores annually but only about 2% of these centers are located outside mainland China. AppCards are our most popular way to buy and use new and used cards due to their convenience. AppEx offers a number of benefits like:••Easy way to buy, redeem, transfer, redeem and refund card balances.••Ability to offer customized and non-transferable cards and accessories and to buy, redeem, refund, and/or sell any type of card for the price of a regular
Apple and the Global Environment:
*Apple and the Global Environment *This brand is synonymous with Apple’s business values, which in turn can lead to better product introductions, product designs and other new initiatives.Apple’s business model enables individuals to bring their own personal brands & products to local customers. Because it is not only a product, but is a platform for local businesses, including retail associations, Apple partners and the AppEx retail company, Apple offers a wide variety of solutions, ranging from small businesses to local businesses. Many Apple services use traditional corporate models – a typical app includes an iOS app, a user interface in an iOS application, a web browser, etc. Apple’s AppEx retail company provides the infrastructure for Apple’s new technology and a diverse number of services which are designed to meet the needs of consumers, businesses and the environment. By the end of 2014 Apple will be responsible for about 10 percent of the e-commerce market. Apple believes Apple and its users need to be well integrated into a global community, which requires a multi-faceted approach and that companies are expected to deliver product and service across diverse platforms.Apple represents the largest and most well established brand of global Appel service (Source their web site)).Apple provides an ecosystem of online apps, apps, online shopping, apps and services. As the AppEx retailer, the AppEx retail company is part of the customer’s relationship and is responsible for the delivery (to, from customers, suppliers, and to retailers and to their customers), compliance with applicable laws, and in many cases, protecting the individual customer. Apple can provide a number of services and products to consumers and partners including Apple Pay, iWork, iCredit, iSpot, iGo, iView, iVoice, iBooks, iMusic, iText, iWork, iTunes Radio, iOS devices, Apple Pay, iPhone and iPad, iTunes Camera and iPhoto, and iCloud storage.As is its business strategy, Apple intends to develop, maintain, and innovate for its customers, partners, and developers. For example, Apple continues to collaborate with universities around the world working in areas such as business intelligence, business development, business planning, community and human resources management, social and communications technology, environmental and community development, food quality, information security, information technology security, financial systems and safety, and financial literacy.To expand our international brand, we created and sold an AppEx e-commerce presence (Source and#8244; their web site). AppEx e-commerce stands as one of the fastest growing local businesses in the world. Based in New York-Long Island Apple has an extensive network of retail stores in New York and mainland China. AppEx is the home for the international presence of Apples worldwide.We have invested over $1 Billion in AppEx since 2008. We have been a leader and benefactor in the international ecosystem and are actively involved with Apples globally. Our focus is on the global supply chain. As of 2013, we had over 635 stores worldwide in 35 markets. We are growing around 500 stores annually but only about 2% of these centers are located outside mainland China. AppCards are our most popular way to buy and use new and used cards due to their convenience. AppEx offers a number of benefits like:••Easy way to buy, redeem, transfer, redeem and refund card balances.••Ability to offer customized and non-transferable cards and accessories and to buy, redeem, refund, and/or sell any type of card for the price of a regular
Product InformationMulti-touch user interface using pioneering new software already on the iPhoneWi-Fi wireless networking with three applications: Safari (mobile web browser), Google Search or Yahoo! oneSearch, and YouTube.New iTunes Wi-Fi Music Store8 mm thin, 3.5-inch widescreen displayCover Flow lets you browse music collection by album cover artworkExclusive agreement with Starbucks allowing users to access iTunes Wi-Fi Music Store for freeOver 100 million iPods soldApple now sells four different types of iPod: the Touch, Shuffle, Nano and the original model, now called the ClassicStrengthsInnovative leader Steve Jobs is at the helm of the company.Having the support and curiosity of the early adopters. Loyal customer baseDomination of the market for portable digital music and movie playersAbility to focus on customer identity rather than brand identityWeaknessesDependency on performance of distributors and iPod resellersReliance on availability of third-party digital contentThe capacity of new iPod Touchs flash memory of only 8 or 16 GB versus the capacity of Classic flash memory of 80 or 160 GB offered at lower priceOpportunitiesAnalysts say that during upcomming holyday season, the new products should help Apple to again outsell its competitionSuccess of downloads from iTunesNew Wi-Fi partnership with StarbucksThreatsPossible impact of finding out that Apple has infringed on the intellectual property rights of othersHighly dependent on spending trends in the education, consumer and creative marketsMargins depend on changes in component pricing