Armour Gaments
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FACTS/SUMMARY OF THE CASE: The case is about the Armour Garments Company which was established in 1954 in the Philippines as manufacturer of high quality undershirts namely the Armour and Marca Troca. The company has popular styles and designs in its product. In terms of financial standing, the company is profitable especially the first ten years in its service. They have 25 workers in 1954 from the start of its operation and increased to about 250 workers in 1967. The company is dependent in the sells of their products to wholesalers in Divisoria who distribute the product all over the country. But in the mid-60s more undershirts factories opened and these became their competitors. Competitors can sell at lower cost and longer credit terms and middlemen are willing to promote or carry their products. Armour Garments Company did the “business as usual” even in the midst of competition.STATEMENT OF THE PROBLEM: The attitude of the management of Armour Garments Company being “business as usual” and banking on its institutional pride even in the midst of crisis.STATEMENT OF THE OBJECTIVES:
To determine the long term plans and programs of the management of the Armour Garments Company whether it is feasible in the marketALTERNATIVE COURSES OF ACTION:To conduct an information drive to the management on the result of their performance.To make a feasibility study of the new programs/plans and introduce new products of the Armour Garments Company which is adaptable in the market. To change the style of management and find solution on the problem.EVALUATION:The management will be aware of their poor performance and can find solutions.The company is confident even if there is a competition of the same product.The problem can be addressed to the right person.RECOMMENDATION: I would like to recommend that there will be a change of management in the Armour Garments Company. The “business as usual” will be refrained. Management must submit plans and programs every yearend. There should always be a study presented in every new products/lines introduced and should not dependent on one wholesaler or one outlet.