Segmentation of Dhonuk
Lifestyle- consists of people who have interest in art, people who do not have interest in art, people who do investment. Those who have the interest in art will have a higher possibility buying the art pieces as compared to those who do not have interest in art. People who do investment will also buy art pieces as a form of investment even though they may not know how to appreciate them.
Age- consists of different age groups. Under 6 yrs, 6-11 yrs, 12-17 yrs, 18-24 yrs, 25-34 yrs etc. People of age group under 6 yrs, 6-11 yrs, 12-17 yrs, 18-24 yrs are unlikely to buy art pieces due to lack of purchasing power as most of them are still schooling. People of age 25 yrs and able are more likely to buy art pieces as they are mostly working and have a monthly income.
Region- consists of South East Asia, North Asia, Europe, North Africa, North America, South America. People from their own region will most likely to buy art pieces from that region. Eg. For art pieces from india, People from southeast asia, north asia will most likely to buy as compared to people from North Africa, Europe, South America, North America.
Occupation- Artists, Photographer, White Collar jobs, Blue collar jobs. The artists and photographer are the people who can appreciate art pieces better than those white collar job and blue collar job people. Thus, artist and photographer are more likely to buy the art pieces.
Product knowledge- consist of those who are aware, unaware, interested of art. Those who are aware and interested in art will be more likely to buy art pieces as compared to those who are unaware or uninterested in art.
Social class- Consists of high class, middle class, low class. Since an art piece is not cheap, only people who belongs to high and middle class can afford buying art piece as compared to people who belongs to the low class where