Walmart
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Strengths
Weaknesses
Opportunities
Threats
Largest cruise operator in the world and industry leader
Industry is affected by weather changes
Asian market is growing and so is the demand for a cruise and vacation experience.
Competitors are appealing to the same market with Royal Caribbean being the biggest threat
Successful marketing strategy with a focus on “fun ship” targets people of all ages and satisfies the needs of the consumer looking for a stress relief experience
Companys most significant assets are non liquid
Worldwide population growth with disposable income such as woofies is growing at a steady pace.
Higher fuel cost and projected increase in future cost is a constant threat to the companys operating expense
Companys wide variety of product line attracts cruisers of different segments by offering different types of packages
Significant number of employees come from unstable countries such as India
Technological advances such as internet and satellite communications are opening doors for safer and more fun cruises
Global security, terror and viral threats can affect the company instantly
Company has the financial power to expand its market worldwide
Companys image is tainted by public criticisms of its human resource and legal complaints
Since few competitors are able to enter the market the company is able to enter the global market easier
Substitute vacationing services are growing and appealing this market who might feel uneasy about worldwide security concerns
Company management has expertise in the industry and has kept the company profitable
Vessels are dependent on oil energy and the company does not have other sources of energy for transportation
Weaker dollar against the euro could increase the number of European travelers using Carnival as a vacation getaway to countries with a dollar currency
Uncontrolled global weather changes such as increase number of hurricanes can significantly affect the companys revenue
SO Cross referencing *
Take advantage of the financial power to expand to the growing Asian market. S4, O1 *
Use the successful marketing strategy of “fun ship” to attract the growing market with disposable income such as woofies S2, O2 *
Carnival can take advantage of its ability to offer different packages for different