Essay About Asian Paints And Indias Largest Paint Company

Brand Plan – Asian Paints India
Brand Diagnostic
Consumer Insight
Asian Paints is Indias largest paint company and Asias third largest paint company. Over
the course of 25 years Asian Paints became a corporate force and Indias leading paints
company. Driven by its strong consumer-focus and innovative spirit, the company has
been the market leader in paints since 1968. Today it is double the size of any other paint
company in India. Asian Paints manufactures a wide range of paints for Decorative and
Industrial use. In Decorative paints, Asian Paints is present in all the four segments v.i.z
Interior Wall Finishes, Exterior Wall Finishes, Enamels and Wood Finishes. It also
introduced many innovative concepts in the Indian paint industry like Colour Worlds
(Dealer Tinting Systems), Home Solutions (painting solutions Service), Kids World
(painting solutions for kids room), Colour Next (Prediction of Colour Trends through indepth
research) and Royale Play Special Effect Paints, just to name a few.
Asian Paints has always been ahead when it comes to providing consumer experience. It
has set up a Signature Store in Mumbai where consumers are educated on colours and
how it can change their homes.
Product Life Cycle
The decorative paints segment is already very popular with the sales at the peak and the
largest market share as compared to other competitors in the market. At the same time
they have just began with their industry paints segment i.e. its in its growth phase. Still
not very popular but Asian paint is trying to build it up and get the same response as
equivalent to the decorative and interior paint market. To build the decorative paint
brand, they have provided a great product that has the willingness to pay by the rural
customer hence targeting the rural market.
Brand foundation
Brand vision: Asian Paints is the Asian Paints is Indias largest paint company and Asias
third largest paint company. In Decorative paints, Asian Paints is present in all