Well, i want to share things. Im rosa and I take business at the moment. It asked me to join so I joined up since I get a lot of things to do and I dont know what i should write here!
What is PepsiCos corporate strategy? Briefly identify the business strategies that PepsiCo is using in each of its consumer business segments in 2008. 2. What is your assessment of the long-term attractiveness of the industries represented in PepsiCos business portfolio?
avenue for competition in premium chocolate industries (Harcourt-Cooze, 2009). Company that offers attractive products especially targeting younger generation dominates the market. Furthermore, advertisement methods and geographical distribution is also a potential area for competition (Siedel, 2002). A high sale is realized in company whose product is mostly spread and common. From these forces, geographical distribution emerges to contribute much in hastening competition among chocolate companies. Even though all forces stated above hastens competition among these chocolate companies, product quality surface to have least impact on extent of competition (Zietsma, 2008). Attractiveness and profitability of chocolate products is determined by how the product is molded, colored, and packed (Ellis, M. et al, 2007). Packaging therefore, plays a role in ensuring manufactured product appears attractive in the market. To a customer, nature of wrapping materials tells more about quality of the item delivered. High profit is thus realized if the product is attractive to the customer. Advertisement methods used in promoting the product also determine how attractive the product would be in the market (Dahl, and Blake, 2007). In chocolate companies targeted consumers are youths, therefore, sexy advertisements incorporated with modern technology lures most young people to purchase more chocolate. Geographical distribution of newly launched product also determines profit received from that particular product. To ensure high attractiveness and profitability, a company ensures wide distribution of its new entrant. Question 2 ? How is the premium chocolate industry changing? What are the underlying drivers of change and how might those driving forces individually or collectively change competition in the industry?
he company has undergone change in ownership (Zietsma, 2008). Ownership of Rogers Company has changed since the death of its founder Charles Candy Rogers. From family ownership, the firm was sold to one of the customers after Charles? death. Another prominent area of change is in production planning. One aspect of improved production planning is in packaging of manufactured chocolates. Rogers? Chocolate Company initially used manual way of wrapping chocolates.