Atlanta Falcons Feasibility StudyEssay Preview: Atlanta Falcons Feasibility StudyReport this essayATLANTA FALCONS FEASIBILITY STUDYMONICA MILLSSPMGFEBRUARY 28,2013TABLE OF CONTENTSEXECUTIVE SUMMARYDESCRIPTION OF PRODUCTS AND SERVICESTECHNOLOGY CONSIDERATIONSPRODUCT/SERVICE MARKETPLACEMARKETING STRATEGYORGANIZATION AND STAFFINGSCHEDULEFINANCIAL PROJECTIONSFINDINGS AND RECOMMENDATIONSEXECUTIVE SUMMARYThe Falcons are a team based out of Atlanta Georgia. Theyre in the Georgia Dome currently but there contract runs out in 2017. The owner of the Falcons organization is Aruther Blank.
There head coach is Mike Smith. Every year their goal is to win the super bowl just like any other teams in the NFL. In 2012-2013 season the Falcons made it to the playoffs and were one game away from going to the Super Bowl. The last time the Falcons made it to the Super Bowl was in 1999 against the Denver Broncos.
The Falcons are great leaders in the community. Every year they host many different events in the community to help out kids and others in the city. Every year the Falcons also host camps for small kids all the way up to older youth. These camps and other community activities help the Falcons stay in touch with the community and the surrounding cities. The Falcons are a great organization and are really looking forward to the building of a new facility.
2. DESCRIPTION OF PRODUCTS AND SERVICESThe Atlanta Falcons are considering moving out of the Georgia Dome when their lease runs up in 2017. The new facility would be funded by two main sources. The falcons and private investors picking up the main part of it with 80% and the other 20% will be coming from the Invest Atlanta bonds and they bonds will be backed by a Hotel-Motel Tax. This tax will come from about 86% of visitors to the city of Atlanta so the hard working citizens of the city do not have a big bill to pay.
The Falcons need a new facility because if they do not build a new one it runs the risk of losing the team to Los Angles. The Falcons owner and chairman Arthur Blank said that they are working hard to stay in downtown Atlanta for the new stadium. At this time this is the only place they want to be. Building this new facility will benefit the entire city of Atlanta, as it will serve as the new site for several other things in the city such as a new beefed up MARTA station. When building this new facility there are a few keys factors they must consider such as the MARTA station, places for parking, tailgating, and other activities that would go on or in the new stadium. I think the Falcons owner and the other main investors will come to the best location and facility for the team and the community.
–Matt Mook | Director of Atlanta Falcons Information, Twitter: @matt_mook
For Falcons fans, they should look forward to joining the “Buy and Build” bandwagon for a change. The Falcons owner and company have been building a new stadium in downtown Atlanta for 30 years, now with complete ownership. They have put out their official statement after many years since the Atlanta Braves and Falcons finished the ’90s season with a new stadium in the city. The public comment period for a new stadium should end April 1st, 2015. They also released their press release and press releases about the plan to have the Atlanta Falcons building a new stadium. A press release from the Atlanta City Council could be a strong word on that. For those who do not know, the city Council can be held on a city council meeting on April 11, 2015 in Council Chambers 5 and 8.
The press release from Council Chambers 5 and 8:
In support of the new Atlanta Braves stadium, the city council is considering a 5-6-3 plan of action. Each councilor will have three votes to adopt the proposed stadium plan.
The plan calls for the addition of a new downtown complex with retail and new restaurants. The proposed renovations, in the form of stadium renovations, would increase public safety and safety on the Atlanta Street corridor. Atlanta will be known for strong public infrastructure, including its vibrant and protected neighborhoods as well as historical architecture that offers an engaging experience. During the past decade, the Atlanta region has consistently benefited from strong public infrastructure at their expense. By investing locally and building large facilities in downtown, the Falcons will be seen as the most successful team in the city of Atlanta.
The press release from Council Chambers 5 and 8:
For the first time in two generations, the city of Atlanta will receive a team. The Atlanta City Council voted 7-0 to support the redevelopment of downtown, including a new downtown complex and new restaurant and shopping area with retail-style retail and restaurants. A second round of public meetings had to be held to evaluate the financial viability of the proposed plan. In total, 16 members of the city council voted. The city council considered a number of issues, including affordability, public safety and public health, and the viability of the site and redevelopment. The process for approving the proposal was based on a number of topics that were not included in the survey and were only discussed during the public meeting and public comment period. For example, the decision regarding public safety was based on concerns stemming from an analysis done by Atlanta Public Health Services. A public statement from the city council will be made following the public comment period, with the recommendation of both the Atlanta police and private security companies of a new plan. At the public meetings, residents asked the city council for their input in the redevelopment plan, including input from the public at large, private business owners, community groups and public policy experts and public works staff. At the public hearing, the Council agreed to consider all three issues involved and proposed a preliminary plan. The final proposal is yet to be finalized.
After the public comment period was closed
–Matt Mook | Director of Atlanta Falcons Information, Twitter: @matt_mook
For Falcons fans, they should look forward to joining the “Buy and Build” bandwagon for a change. The Falcons owner and company have been building a new stadium in downtown Atlanta for 30 years, now with complete ownership. They have put out their official statement after many years since the Atlanta Braves and Falcons finished the ’90s season with a new stadium in the city. The public comment period for a new stadium should end April 1st, 2015. They also released their press release and press releases about the plan to have the Atlanta Falcons building a new stadium. A press release from the Atlanta City Council could be a strong word on that. For those who do not know, the city Council can be held on a city council meeting on April 11, 2015 in Council Chambers 5 and 8.
The press release from Council Chambers 5 and 8:
In support of the new Atlanta Braves stadium, the city council is considering a 5-6-3 plan of action. Each councilor will have three votes to adopt the proposed stadium plan.
The plan calls for the addition of a new downtown complex with retail and new restaurants. The proposed renovations, in the form of stadium renovations, would increase public safety and safety on the Atlanta Street corridor. Atlanta will be known for strong public infrastructure, including its vibrant and protected neighborhoods as well as historical architecture that offers an engaging experience. During the past decade, the Atlanta region has consistently benefited from strong public infrastructure at their expense. By investing locally and building large facilities in downtown, the Falcons will be seen as the most successful team in the city of Atlanta.
The press release from Council Chambers 5 and 8:
For the first time in two generations, the city of Atlanta will receive a team. The Atlanta City Council voted 7-0 to support the redevelopment of downtown, including a new downtown complex and new restaurant and shopping area with retail-style retail and restaurants. A second round of public meetings had to be held to evaluate the financial viability of the proposed plan. In total, 16 members of the city council voted. The city council considered a number of issues, including affordability, public safety and public health, and the viability of the site and redevelopment. The process for approving the proposal was based on a number of topics that were not included in the survey and were only discussed during the public meeting and public comment period. For example, the decision regarding public safety was based on concerns stemming from an analysis done by Atlanta Public Health Services. A public statement from the city council will be made following the public comment period, with the recommendation of both the Atlanta police and private security companies of a new plan. At the public meetings, residents asked the city council for their input in the redevelopment plan, including input from the public at large, private business owners, community groups and public policy experts and public works staff. At the public hearing, the Council agreed to consider all three issues involved and proposed a preliminary plan. The final proposal is yet to be finalized.
After the public comment period was closed
3. TECHNOLOGY CONSIDERATIONSThe Falcons will need to get all new technology to put into this new facility. Technology is always changing and with the Georgia Dome being built in the 90s it is time to update the technology along with the building. One new stadium that has updated their technology is the new Dallas Cowboys Stadium. This stadium has the worlds largest High Definition Video Screen. This screen is 160 by 72 feet. It is LCD and was created by Mitsubishi. It is made up of 30 light bulbs and weights 1.2 million pounds. Another huge technology advance that the stadium has is free Wi-Fi. This will reduce the slow moving of phones will people are at the stadium and it will be easy for people to send messages all at once with out a major back up.
The first Falcons Football Bowl in 2008 – This stadium was unveiled in 2006 with a lot of hype, this year it has some great fans and a lot of hype.
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3. TECHNOLOGY CONSIDERATIONSThe Falcons will need to get all new technology to put into this new facility. Technology is always changing and with the Georgia Dome being built in the 90s it is time to update the technology along with the building. One new stadium that has updated their technology is the new Dallas Cowboys Stadium. This stadium has the worlds largest High Definition Video Screen. This screen is 160 by 72 feet. It is LCD and was created by Mitsubishi. It is made up of 30 light bulbs and weights 1.2 million pounds. Another huge technology advance that the stadium has is free Wi-Fi. This will reduce the slow moving of phones will people are at the stadium and it will be easy for people to send messages all at once with out a major back up. { “title”: “2013 Falcons Football Bowl”, “url”: “http://www.nfl.com/game/2011-2014 Falcons Football Bowl”, }, “details”: [{ “title”: “The Falcons Kickoff Game”, “text”: “The first Falcons game of 2013 and is one of the most exciting and exciting events of football in recent memory.”, “date”: “2012-04-23”, “slack”: “FINAL RATING”: “UA:F”, “team”: “ATL”, “site”: { “url”: “http://www.nfl.com/nfl-stats/2013-2014”, “location”: “Atlanta, Georgia” }, “slacks”: { “poster”: [ { “url”: “http://www.nfl.com/stats/2013-2014/football/nfl-football.png”, “time”: 30, “id”: 3, “name”: “FINAL RATING:A”, “team”: “ATL”, “site”: { “url”: “http://www.nfl.com/nfl-stats/2013-2014/football/nfl-football.png”, “time”: 10, “id”: 2, “name”: “UNFINAL RATING:C”, “team”: “ATL”, “site”: { “url”: “http://www.nfl.com/nfl-stats/2013-2014/football/nfl-football.png”, “time”: 10, “id”: 2, “name”: “COMPANY RATING:A”, “team Another place I want to relate to is the new Marlins Park in Miami Florida. This park is the new non-retro park in baseball. It was LEED certified as the greenest MLB Park in 2012. There technology advances focused on the future and where they thought parks would be in the future. One many thing is there are no static ads panels in the building it is all video based. This facility also has a retractable roof, which is the future for all building in any sport. This facility like the Atlanta Facility is home to several different things that go on in the community like the nightclub that is located inside the facility. The last new building we are going to compare is Century Link Field home of the Seattle Seahawks. The Georgia Dome is a closed in facility and does not have a retractable roof. The Century Field has a partial roof, which is state of the art because it was constructed so the place has louder sound than it actually is. The fans of Seattle are known to be the loudest and craziest fans in the NFL because of the way the roof is designed. The Atlanta fans have a reputation of not being loud enough so having a roof like that of the Seattle will maybe be able to get a new reputation. 4. PRODUCT/SERVICE MARKETPLACEThe Falcons are looking to move or build a new building instead of staying in the 21 year old Georgia Dome another year as seeing as how there contracts runs out in 2017. The Owner of Falcons who is co-founder and former president of The Home Depot who is always trying to get people to improve there homes is choosing to want a newer better stadium instead on trying to make the Georgia Dome, that is in good condition, work for them. Their owner Authur Blank has been a huge role in the community. He has established The Authur M. Blank Gamily Foundation in 1995. This foundation is a way to give back to the community that has for so long supported the team he loves. The Blank family has donated more than $250 million towards the community and non-profit organizations. Authur Blank is having problems competing with all of the other facilities in the NFL; this is the main reason he wants to build a new retractable roof stadium for the Atlanta Falcons. If they decide to go along with the a new stadium it would have a huge impact on the community and would bring in much more excitement and attraction instead of keeping the older dome and just doing big time renovations. Another huge issue they are facing wants to host a super bowl which at this time they cannot do since they do not have the square footage or seating Atlanta Falcons Feasibility Study And Building Of A New Facility. (October 5, 2021). Retrieved from https://www.freeessays.education/atlanta-falcons-feasibility-study-and-building-of-a-new-facility-essay/ |