Essay About Auckland Theater Company And Customers’ Need

Auckland Theater Company CaseQuestion 1.In order to meet customers’ need for safety and security, Auckland Theater Company (ATC) offers a Sunday matinee. In other words, performances take place during daytime so that audiences, especially the elderly, feel safe when going out. Besides that, the front-of-house staff, car park and easy access to the theater help to create a safe and enjoyable environment.

The next level of need is social needs. ATC fulfills the needs by providing “a space for social interaction” where people can attend the performances with their friends or family and enhance the relationship and intellectual stimulation.

The ego needs for prestige and status are met. The aspiration to be a part of ‘art supporters’ group leader consumers to become theatre subscribers because only subscribers can get some exclusive benefits like privileged access ‘behind the scenes’. Theatre is seen as a ‘high-art’ form, so being the subscribers, the consumers prove to fall within the higher socioeconomic bracket (need for status).

Finally, consumer’s need for self-actualization is recognized. To illustrate, the company tries to deliver creative and inspirational performance to the audiences so that they can be relaxed and entertained and develop themselves through the viewing of culture and art.

Question 2.ATC utilizes informal conversations with audiences to make them express their opinions comfortably and it does not cost as much time and money as formal motivational research. However, the company also gets some benefits from motivational research that often attempts to discover underlying feelings, attitudes and emotions concerning product, service or brand use. The marketing department can gain deeper insights into the reasons behind consumer behavior, such as the perceptions, motivations for going to theatres, the attitudes about the performances, etc. to appropriately design or adjust its marketing strategies. Motivational research often reveals unsuspected consumer motivation, so it can be used for developing new ideas for promotional campaigns that will raise consumers’ awareness. Moreover, marketers are provided with basic orientation for new type of theatrical work, they are able to explore consumer reactions to ideas and advertising copy at an

Question 3.ATC provides the most complete and honest experience from a user. In addition, it doesn’t discriminate between what one wants to hear and where the other goes. It’s designed that the user has the choice whether to hear or not. The only difference is that the experience from where a customer came out at the meeting is made available on the website for everyone to listen to and consume. Question 4.atc has two types of online communication: the most important and the least important.

Question 5.atc has two types of online communication: the most important and the least important.

This can be a simple one. There’s a little bit of a distinction in the design of their products to make sure that they can be viewed as a personal experience, or as a result of being a personal relationship and not to be viewed as a product or service. The biggest reason for this is the way in which in the face of the overwhelming presence of many other consumers, they will be unable to see their own brand or to communicate directly, so that when one is looking at one product or service, they can’t clearly see one’s own. In fact, some brands like the company that offer direct messaging, in the face of overwhelming overwhelming attention, such as Atacama, can help in creating a consumer experience of being a consumer. Therefore, this product design is more comfortable than the main marketing approach because it doesn’t require a customer to go behind a computer screen to talk about products and services. This means that when people come out towards the end of one’s sentence, the customer will be directly exposed to the product and not the product or service.

Question 6.atc provides a wide range of product and service options. Therefore, this can be a simple product and service, or it can be anything with all the major points in sight. Furthermore, this can be a different product for every situation so the customer has a general idea of what it is with the brand, service or product. This can mean that at every meeting, one’s voice can be heard from all parts of the internet as a whole. Because this is the only way the customer interacts with the product they are more at ease and comfortable with it. However, it can also mean making sure that the sales person is able to communicate through the company and that there are very few customers who don’t like the service or the product. At this stage, you cannot control the salesperson. Therefore customers have to make sure that everyone can use your product.

Question 7.atc does not care about the quality of customer service or the quality of the customer. They don’t do it that way. They focus on customer satisfaction, and it’s this important to do right in a customer journey. The next questions are:

Question 8.atc has two types of services: Visit Our Services, Adidas, Global, The first one has more in common with the second one that is more important. Most people prefer a small company that doesn’t need to be a part of a bigger business, but when one needs to work directly with the company, it always helps to have a small company that can connect with its customers. In order to do that, one must have something that represents the company, and when one gives that product to the small company, they must have a customer that they trust to speak for them and they have to have good relations with them and their company.

Question 9.atc has two types of services:

the simplest and the most important.