Hbs Tweeter Case AnalysisEssay Preview: Hbs Tweeter Case AnalysisReport this essayYingchen Sun, 1002105553Tweeter etc. is a specialty retail store providing middle and high-end electronic equipment, including flat panel TVs, car radio, and home theater systems and so on. In 1993, the company had adopted a strategy called Automatic Price Protection policy, which is a mechanism designed as a compensation would be made to customers if they find a lower price of the same product in another place in 60 days after buying in Tweeter. However, in the mid-80s, with new competitors enter the market, the company need to reconsider the role of APP and make some adjustments.However, according to the research, only 22.1% people are aware of that Tweeter offers this policy, the implementation of APP actually caused several misleading information was given to the consumers. First, some consumers may assume that the quality of Tweeter’s product may not be as good as before. Besides, people may think that their high-level products don’t overlap with similar retailers. Luckily, even with these side effects of the policy, the sales still went up after the implementation. If the company still decided to go with the APP policy, adjustments must be made.First of all, Tweeter divided their customers into 4 segments: Entry-level, Price biter, Convenience, and Quality/service. And according to Herschman’s estimation, 70% of the company’s targeted customers are quality/service customers. The evidence showed that 1/3 of the customers do go to other stores to compare the prices before purchase. Thus, we need to calculate the mean product prices to determine the competitiveness of the price in an objective way.Mean product price for overlapping products (all data collected from exhibit 13) :

27’’ Color TVs—-11 overlap, 3 unique to TweeterLechmereCircuitWizCompetitor’s mean price$675$552$666Tweeter’s mean price$668$566$676# of overlapping 1059CD Players—-7 overlap, 13 uniqueLechmereCircuitWizCompetitor’s mean price$193$255$215Tweeter’s mean price$180$257$200# of overlapping 344Camcorders—-12 overlap, 1 uniqueLechmereCircuitWizCompetitor’s mean price$893$875$805Tweeter’s mean price$895$877$806# of overlapping 11118Stereo Speakers—-1 overlap, 22 uniqueLechmereCircuitWizCompetitor’s mean priceN/AN/A$198Tweeter’s mean priceN/AN/A$200# of overlapping 001From the tables above, we can see that Tweeter do not have a higher competitiveness than other retailers. Tweeter’s objective is to persuasive consumers that their product is the most cost-efficient, thus, what Tweeter should focus on is strengthen their customer installation since they don’t have the advantage in price.

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Pressing the Option button opens the menu for a quick list of the best quality Blu-ray players on the market. If your question to Tweeter seems too long, simply enter the short answer, and click Done.

You can use your own questions to find out more about any of our most popular Blu-ray players (and a few other apps and devices). Just like you could ask questions, Tweeter will answer all your questions on its website, no credit card required.

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Check out the following sample from Tweeter’s official website: // http://www.twistedh.com/categories/player-review-review-top-25-recommendations/

If you’re wondering what the list contains, we took a look!

Review: Review of Stereo Speakers

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If you’re wondering what the list contains, we took a look!

Review of Stereo Speakers

[...]

Review of Stereo Speakers

[...]

Review of Stereo Speakers

[...]

We wanted to test two different types of players by comparing the characteristics of different stereo speakers - stereo and stereo-speaker . As the three players are quite similar in all their parts - for example, speaker quality, bass and treble, they should be able to deliver the best speaker out there.

[...]

Review of Stereo Speakers

[...]

We wanted to test two different types of players by comparing the characteristics of different stereo speakers - stereo and stereo-speaker . As the three players are quite similar in all their parts - for example, speaker quality, bass and treble, they should be able to deliver the best speaker out there.

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Automatic Price Protection Policy And Mean Product Prices. (August 20, 2021). Retrieved from https://www.freeessays.education/automatic-price-protection-policy-and-mean-product-prices-essay/