Overview of Technology Trends, It and Competitive Advantage
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Exercise for Topic 1SCHOOL OF ACCOUNTANCYCOLLEGE OF BUSINESSUNIVERSITI UTARA MALAYSIABKAS3113 SEMINAR IN ACCOUNTING INFORMATION SYSTEMSDR. AKILAH ABDULLAHEXERCISE FOR TOPIC 1: OVERVIEW OF TECHNOLOGY TRENDS, IT AND COMPETITIVE ADVANTAGE QUESTION 1 A. Cloud Computing technology is one of the most influential technologies to business organization. Most Multinational Corporations (MNCs) in the computing and telecommunication industry have shifted to this technology in order to improve their customer services. In recent year, cloud computing also becoming a new concern to some Chief Information Officers (CIOs) of companies in Asia as well as in developed countries.The 2014 State of the Cloud Survey shows that the time for cloud adoption has arrived. The vast majority of organizations have already embarked on a cloud journey that will make Information Technology (IT) a critical component of corporate growth and profits. IT organizations are rapidly moving toward a world where they can offer a portfolio of cloud services, both public and private, to meet the diverse requirements of their applications. Organizations are already seeing significant benefits from their use of cloud, and the barriers to adoption are rapidly disappearing. As a result, each step companies take in their cloud journey delivers increasing value.(source:
Organization that uses Big Data technology discovers three key differences between Big Data and the traditional way of handling data analysis environment:i) Data flows become the central focus compared to the stock of data in a data warehouse. Organization needs to think in terms of continuous flows and processes and this is supported by Tom Deutsch, program director for big data technologies and applied analytics at IBM who said “Streaming analytics allows you to process data during an event to improve the outcome”. Organization also needs to be prepared to make decision and take action when necessary.ii) Dependency on data scientists and product and process developers compared to data analysts. It is highly important for the organization to employ creative IT skills personnel equipped with the ability to communicate effectively with decision makers.iii) Separation of analytics away from IT function and into core business, operational and production functions. (Analytics – a process of making data meaningful and valuable through statistics or data visualization.) The need for new products such as open source platform like Hadoop which is designed to deal with big data.Big data technology requires a big change in terms of the way to handle data, ability to process data so that it provides predictive information for actions and decision making. Traditional functions and practices need to be revamped to make way for the new way of treating data from rich sources so that organization would benefit from this technology.(Source: Davenport, Barth and Bean (2012), How Big Data is different, MIT Sloan Management Review)REQUIRED:Briefly define Big Data technology.Answer:A collection of data sets so massive in size that it goes beyond the ability of commonly used software tools to efficiently and effectively capture and manage.Offers an opportunity to get a deeper understanding of their customers’ attitudes, preferences, and behaviors and make every interaction more relevant, timely, secure, and profitable.Discuss TWO (2) reasons why business organization should adopt Big Data technology.Answer:The business organization should adopt Big Data to Embracing ERP system on cloud, results in improved reliability, support, no ownership, low manageable costs and speedy setup in company process. Big data insights diminish the risk by optimizing the complex decisions involved in unplanned event or business decisions.Searching the data from data warehouse is time consuming, but that could be done in no more time with big data.(c) Taking the airline company situation, provide TWO (2) examples on how big data could be implemented to improve further the company information system.