B2b Marketing – Marketing Communication Tools – CcsMarketing communication toolsIn order to for CCS to continue growing effectively and resisting the economic downturn, it needs to focus on a specific combination of communication tools. These tools must allow it to retain current clients and service providers (for their outsourced operations) as well as attract new clientele. Also, the tools must promote a competitive advantage for CSS. Identifying these tools and justifying their effectiveness is the topic of this section.
Communication mixB2B communication tools can be differentiated into several types, which together compose the communication mix. Please see figure 1 below.Figure 1: A schematic depiction of the communication mix. Adapted from: (Fill, Ch. & Fill, K. 2005; Brennan, R. Canning,L. and McDowell, R. 2011;)With the exception of personal selling (which is covered in the following question/answer), the other four tools will now be discussed in further detail.
AdvertisingCCS relies predominantly on word-of-mouth promotion of their business and this has served it well so far. However, in order to expand on clientele, CCS may need to utilise a more structured marketing campaign. This should not be difficult to accomplish as this is one of the services which CCS provides for its customers. A major factor of marketing is advertising – choosing the form of media most suitable, not only for CCSs budget but also for its target audience. The diagram below summarises the major forms of advertising: broadcast, print, internet, outdoor, in-store and tradeshows. Please see figure 2.2.1 below for a more in-depth breakdown of these media types. (Fill, Ch. & Fill, K. 2005; Brennan, R. Canning,L. and McDowell, R. 2011)
The Advertising CCS Services
Advertising CCS Services
Selling advertising in advertising can serve as a unique and effective way of making the business more sustainable. In order to do this, ads have a variety of formats and in some cases more than one media, for instance ads for local brands. The advertising services of CCSs are different and they are usually designed to assist in this mission – as well as to do so with significant personal gain of their own. So much so, these kinds of advertising work can be seen as being a significant contribution to the sustainability of corporate and personal digital brands.
Selling advertising in advertising can serve as a unique and effective way of making the business more sustainable. In order to do this, ads have a variety of formats and in some cases more than one media, for instance ads for local brands. The ad services of CCSs are different and they are usually designed to assist in this mission – as well as to do so with significant personal gain of their use of their own. So much so, these kinds of advertising work can be seen as being a significant contribution to the sustainability of corporate and personal digital brands. The CCS Services
Selling advertising in advertising can serve as a unique and effective way of making the business more sustainable. For CCSs to promote their clients in this way, they need to engage and be seen by other ad companies. Some of these ad companies are also known as CCS affiliates.
Companies have built a lot of websites but CCSs usually aren’t required to have a full website.
CCS Services
Selling advertising in advertising can serve as a unique and effective way of making the business more sustainable. With the growth and popularity of the digital marketing market, CCSs are increasingly becoming an active and relevant part of the overall business operations. This includes creating new sites and new platforms for content to be embedded into.
Selling advertising in advertising can serve as a unique and effective way of making the business more sustainable. With the growth and popularity of the digital marketing market, CCSs are increasingly becoming an active and relevant part of the overall business operations. This includes creating new sites and new platforms for content to be embedded in. With a larger market and more than two times the number of mobile users on mobile devices, there is more demand for content tailored to the audience’s needs.
With the growth and popularity of the digital marketing market, CCSs are increasingly becoming an active and relevant part of the overall business operations. This includes creating new sites and new platforms for content to be embedded in. As such, advertisers have the advantage of knowing what their customers want and when content will be available on their network. Also, they’re more likely to engage with CCS partners as well. Companies may also benefit from having a well-
Figure 2.2.1: The media matrix. The inner ring contains the 6 primary media forms, the middle ring breaks the form of media down to individual types and the outer ring lists the effectiveness of the media, their relative/absolute cost and whether they are being exploited by CCS.
As can be seen in the above media matrix, not all media forms are fully exploited and not all are effective for reaching potential business clients. Recommendations will be given at the end of this section. (Fill, Ch. & Fill, K. 2005; Brennan, R. Canning,L. and McDowell, R. 2011)
Sales promotionSales promotion works by offering the buyer perceived additional value, while in fact reducing hesitation and increasing spending. This form of communication is often used to increase rate of sales or alter potential buyer attitude. This may generally be accomplished by rewarding current customers or encouraging potential customers